Kansspelautoriteit launches two November campaigns on gambling and Gokstop
Two campaigns in the Netherlands encourage parents and young adults to talk and seek help
Key Takeaways
- The Kansspelautoriteit launches two campaigns in early November 2026 to address gambling and gambling harm and to promote Gokstop.
- OpenOverGokken targets parents of young people aged 16–25 and builds on the independent site OpenOverGokken.nl launched in 2025.
- The Gokstop campaign, under the slogan ‘Elk moment is een Gokstop-moment’, targets young adults at risk or experiencing gambling problems and involves their close contacts.
- Both campaigns emphasise that taking the first step is not complicated and highlight potential benefits such as more calm and relief.
The Kansspelautoriteit is launching two new campaigns in early November 2026 to prompt conversation about gambling and gambling-related harm and to raise the profile of Gokstop. One campaign, OpenOverGokken, encourages parents to talk in time with their children; the other, under the slogan “Elk moment is een Gokstop-moment”, urges young adults with gambling problems to take the step towards Gokstop. For regulatory context see [the regulation section](/regulation).
OpenOverGokken: guiding parents of 16–25 year-olds
OpenOverGokken targets parents of young people and young adults aged 16 to 25 years. The campaign starts from the finding that young people encounter gambling across social media, online videos, advertising and games, and that parents do not always know what their child is exposed to or how to start the conversation. Young people appear in the campaign describing how their parents address topics such as sex and safety, and they prompt: ‘Praat ook op tijd met je kind over gokken’. The initiative is supported by the launch of the independent site OpenOverGokken.nl in 2025, which provides reliable information about gambling (including online gambling) and practical tools to begin the dialogue; further details are available in [news](/news).
Gokstop: making the first step to stop gambling simple
The new Gokstop campaign is aimed at young adults who already experience gambling problems or who have an elevated risk of harm from gambling. Communications include family and close contacts, recognising their role in helping someone take the first step. Under the slogan ‘Elk moment is een Gokstop-moment’, the Kansspelautoriteit shows that it is not necessary to wait for a serious incident to decide to stop gambling; the decision can happen in everyday situations. The campaign emphasises that taking the step can bring “more calm, relief and space for other things in daily life”, and it seeks to lower the initial barrier by showing recognisable scenes.
Common message and timetable
Both campaigns stress that the first step need not be complicated. The Kansspelautoriteit starts the campaigns in early November 2026 across the Netherlands with the aim of normalising conversation about betting and facilitating access to Gokstop.
“Praat ook op tijd met je kind over gokken”, the central message of OpenOverGokken, according to the Kansspelautoriteit.
Frequently Asked Questions
When do the Kansspelautoriteit’s new campaigns start?
The campaigns begin in early November 2026. The Kansspelautoriteit is launching OpenOverGokken and the new Gokstop campaign simultaneously at that time.
Who is OpenOverGokken specifically aimed at?
OpenOverGokken is aimed at parents of young people and young adults aged 16 to 25. The campaign encourages parents to talk in time about gambling and refers them to OpenOverGokken.nl, launched in 2025.
What is the primary goal of the Gokstop campaign?
The Gokstop campaign seeks to encourage young adults with gambling problems or at elevated risk to take the step towards Gokstop. Using the slogan ‘Elk moment is een Gokstop-moment’, it communicates that one does not need to wait for a serious incident to decide to stop gambling.
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About the author
Miguel Sandoval
Regulatory Affairs Correspondent
Miguel Sandoval tracks gambling legislation, licensing, and regulator enforcement — from Spain's DGOJ and the Latin American authorities to the UKGC, the MGA, and the state-by-state map in North America. The reports answer three questions precisely — what changed, where, and who it affects — with jurisdictions, dates, and penalties cited exactly as published. Operators and compliance officers read Miguel Sandoval to know which rulebook moved before their next meeting.
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