Kansspelautoriteit launches two November campaigns on gambling harm

The Kansspelautoriteit will launch two public-awareness campaigns in early November to make gambling and gambling-related harm more discussable and to increase awareness of Gokstop. One campaign, OpenOverGokken, encourages parents to speak in good time with children about gambling; the second Gokstop campaign targets young adults experiencing problems with gambling and their loved ones.

OpenOverGokken: encouraging parents to start the conversation

OpenOverGokken is directed at parents of adolescents and young adults aged 16 to 25 years. The campaign highlights that young people encounter gambling through social media, online videos, advertising and games, and that parents do not always know what their child absorbs or how to begin the conversation. Young people feature in the campaign, describing how their parents talk with them about subjects like sex and safety and asking: what about gambling?

The campaign uses the call to action:

“Praat ook op tijd met je kind over gokken.” — Kansspelautoriteit

OpenOverGokken builds on the launch of OpenOverGokken.nl in 2025. That independent information platform offers reliable information about (online) gambling and practical tools for parents to approach the subject.

Gokstop: making the first step accessible for young adults

The Gokstop campaign aims at young adults who are already experiencing gambling problems or who face an elevated risk of gambling harm. The campaign also addresses close relatives, noting their important role in prompting a first step. Under the slogan ‘Elk moment is een Gokstop-moment’, the messaging demonstrates that a person does not need to wait for a dramatic event to decide to stop gambling; ordinary daily moments can be the right time to act.

“Elk moment is een Gokstop-moment.” — Kansspelautoriteit

Where earlier campaigns emphasised how life could be rebuilt after a Gokstop, the new campaign stresses the moment of deciding to take a Gokstop. It uses relatable scenarios to lower the threshold for taking that step and sets out likely outcomes, including more calm, relief and space for other daily activities.

Distribution and audience reach

Both campaigns are timed for early November and aim to broaden recognition of Gokstop while normalising conversations about gambling within families and social networks. Coverage will include channels where young people are present to reach the target groups directly. For administration and regulatory context see the Kansspelautoriteit announcement in the news section.