The FCA Launches National Campaign on Automotive Financing
The FCA seeks to empower automotive financing customers to claim compensation at no cost using free tools.
Key Takeaways
- The FCA helps automotive financing customers claim at no cost with free tools.
- 27% of customers do not trust filing a complaint without professional help.
- The campaign includes TV, radio, and social media until September 6, 2026.
The Financial Conduct Authority (FCA) of the United Kingdom has initiated a national advertising campaign to help millions of automotive financing customers file complaints at no cost. FCA research reveals that 27% of these customers do not trust filing a complaint without the help of a complaint handling company or a legal office, despite the availability of free tools provided by the FCA.
Sheree Howard, Chief Executive of the FCA, stated: "Many people who could receive compensation do not know where to start or do not realize they do not need to pay someone to file a complaint. Our free tools are designed to help people feel secure in their claims, allowing them to recover any money owed without any cost."
Trust in Complaints
Despite 59% of automotive financing customers having taken action or considering filing a claim, a significant group of 23% remains unsure about their options.
The campaign will be disseminated through television, radio, print, outdoor advertising, and social media until September 6, guiding individuals towards a free complaint model letter on the FCA website. More than 80% of respondents indicated that this tool would increase their confidence to complain directly to their lender.
Details of the Campaign
The scope of the campaign is extensive, with an investment of £2 million. Ads on video-on-demand platforms are expected to be viewed nearly 11 million times. Additionally, there will be 2,180 placements in outdoor media, national radio programs, and print titles with a combined circulation of nearly 3 million, along with social media channels such as Facebook, Instagram, and TikTok.
Research and Background
The FCA hired Kantar to conduct an online survey of 1,000 automotive financing customers from June 25 to 28, 2026. All respondents were British adults over 18 years old who currently have or have had an automotive financing contract in their name or jointly.
In March, the FCA launched a compensation program, expecting to refund £7.5 billion to consumers. However, this program is currently partially suspended due to legal challenges, but the FCA plans to vigorously defend it.
More information is available on the FCA website.
Frequently Asked Questions
What is the purpose of the FCA's campaign?
The FCA has launched the campaign to empower automotive financing customers to file complaints and claim compensation at no cost using free tools.
What percentage of customers do not trust filing complaints?
27% of automotive financing customers do not trust filing a complaint without the professional help of a complaint handling company or a legal office.
When and where will the campaign take place?
The campaign will take place from July 27 to September 6, 2026, across television, radio, print, outdoor advertising, and social media throughout the United Kingdom.
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Miguel Sandoval
Regulatory Affairs Correspondent
Miguel Sandoval tracks gambling legislation, licensing, and regulator enforcement — from Spain's DGOJ and the Latin American authorities to the UKGC, the MGA, and the state-by-state map in North America. The reports answer three questions precisely — what changed, where, and who it affects — with jurisdictions, dates, and penalties cited exactly as published. Operators and compliance officers read Miguel Sandoval to know which rulebook moved before their next meeting.
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