The Future of KYC According to Bogdan Ursu from DAZN Bet

Bogdan Ursu, the head of KYC at DAZN Bet, addresses the challenges of identity verification and AML in the context of the EU AML package that will soon come into effect. He notes that the focus is on ongoing risk verification, not on increasing friction for all players.

Continuous Verification Processes

From a KYC perspective, the customer relationship focuses on continuous verification of risk profiles, rather than repetitive identity checks. DAZN Bet establishes identity at the beginning, but what persists is the constant evaluation of significant changes, such as new fraud indicators or PEP status.

Impact of the EU AML Package

Companies with experience in iGaming already have the main controls in place. The most notable change will be a more uniform and coherent European framework, rather than starting from scratch. DAZN Bet has invested in automation, enhancing the control environment and the player journey.

Automation and Human Judgment

Automation plays a crucial role in modern KYC and AML operations, integrating signals like identity verifications and database queries. However, human intervention remains essential in ambiguous cases, such as potential sanction matches or high-risk situations.

Efficient Verification Design

The key is a well-designed verification flow that minimizes unnecessary friction by focusing additional controls on players who truly need them. The aim is not to reduce the number of verifications but to carry out the correct verifications at the right time for each player.

A Common Framework with Local Requirements

DAZN Bet adopts a robust common framework that integrates additional local requirements. While the EU framework provides a stronger base, specific demands from individual regulators are incorporated according to local regulations, ensuring consistency and compliance.

Adapting to the Future of Digital Identity

In the coming years, simplified digital identity through tools like the EU Digital Identity Wallet will enhance user experience. DAZN Bet envisions a future where low-risk players will undergo a faster and more digitized onboarding journey, with actions based on the effective risk of the player.

The SBC Summit in Lisbon is a key event for betting and gaming professionals, where these topics and more will be discussed from September 29 to October 1, 2026.