Voluntary Code of Good Practices for Lottery Operators

The Department for Digital, Culture, Media and Sport of the United Kingdom has developed a voluntary code of good practices for lottery operators. This code seeks to reinforce player protection, transparency, and accountability across the lottery sector. Although it is not legislation, its success could influence future government actions.

Objectives of the Code

This code establishes best practice standards aimed at raising the standards in the lottery industry. It does not replace existing consumer or advertising laws but serves as a voluntary guide to improve sector practices and reduce consumer harm.

Changes in Signatories

There have been multiple updates among signatories since its initial publication:

• August 10, 2026: Fans Chance, TradeyComps, and Ventus Competitions were added. Phat Stax Competitions was removed.
• July 31, 2026: Dream Finders Competitions was removed.
• July 15, 2026: New additions include Absolute Competitions and Luxero Competitions Ltd.
• July 13, 2026: Ruby Reds Competitions was removed.
• May 20, 2026: Sweepstarz added; Caledonia Competitions and others were removed.

Impact of Implementation

The impact of this voluntary code on the lottery industry will be assessed to consider whether legislative changes are necessary. The participation of companies is essential, and the list of signatories reflects the commitment of various stakeholders.

Transparency and Accountability

The code includes practices to improve transparency. A key change was the addition of the text 'where eligible' at the end of clause 2.6, emphasizing the importance of clear criteria.

Future Actions

The Government may consider additional actions, including legislation, depending on the success of this voluntary implementation. The participation and compliance of companies will be essential in this evaluation.

The continuous update of signatories indicates the sector's commitment to improving its practices.