1xPartners pushes affiliate opportunities for sports publishers in 150 countries

1xPartners, the affiliate programme of 1xBet, has operated for more than 10 years and is available in over 150 countries, with support for more than 250 payment methods, according to a company release on 14 October 2026. 1xBet Panama operates in the local market and presents sports publishers with a route to monetise audiences around sporting events.

What 1xPartners announces and why it matters to affiliates

The announcement positions 1xPartners as infrastructure for owners of sports sites, blogs, channels and communities seeking to partner with an international betting brand. The programme offers payment options and a commercial framework to themed platforms that already generate traffic before, during and after a sporting event.

The proposition leans on the regularity of the sports calendar: news and match calls, line-ups and statistics, live match tracking and post-match analysis and highlights. That continuous cycle creates multiple points where an affiliate can capture attention and convert it into revenue.

How a sports audience fits the affiliate model

A competition generates interest well before kick-off and keeps it after the final whistle. Content operators find recurring editorial hooks: previews, probable line-ups, key moments during the game and post-match analysis pieces. For a website or channel focused on sport, that steady flow means users return several times across a season.

1xPartners is presented as the tool to channel that attention towards commercial deals with 1xBet. Communicated benefits include exclusive terms for VIP partners and compatibility with a wide range of payment methods to ease international monetisation.

Operational details: reach and payment methods

The programme has been operating for more than a decade. That track record is a point the company highlights to attract publishers who value contractual stability and experience in multiple markets. The release specifies three concrete figures:

• more than 10 years of programme operation;

• presence in more than 150 countries;

• support for more than 250 payment methods.

These figures are what 1xPartners uses to argue its ability to serve a global base of affiliates and players.

Responsible play and limits: betting as entertainment

The text stresses that sporting excitement should be controlled and that betting should be regarded as entertainment. 1xBet Panama, according to the release, promotes conscious gambling: set a budget beforehand and avoid increasing it to recoup losses. The statement frames this practice within principles of responsible gambling applied to the local market.

"Betting should remain entertainment, not a way to make money," says the statement attributed to 1xBet.

What 1xPartners offers different types of publishers

For publishers and community managers, the offer boils down to technical infrastructure and commercial terms to link their traffic with an international brand. The products and services mentioned in the release include integration with multiple payment methods and exclusive benefits for VIP partners.

Who this proposition is for

• owners of sites specialising in sport;

• channels and content creators with recurring audiences during sporting events;

• social communities and forums that generate conversation around matches.

For these profiles, 1xPartners is presented as a direct channel to monetise attention cycles that begin in the preview and extend into the post-match period.

Considerations for content operators and affiliates

The announcement does not provide conversion data or performance examples, and centres its argument on reach and the availability of payment methods. Publishers evaluating a partnership should weigh brand reputation, contractual terms and local compliance obligations in each jurisdiction where they operate.

The original note was sent by 1xBet and reproduced by Focus Gaming News without independent editing, and it remains so in this piece.

Emilio Navarro, Technology Correspondent for the sector.