50% More Bets and 47% More Active Players: Mancala Gaming’s Gamification Launch Case Study

The key to this success was a carefully structured bonus system with visible progress, encouraging players to increase their activity in order to unlock rewards. Players can always see their next objective, understand how far they are from earning a reward, and receive smaller incentives as they progress. This delivers a quick dopamine response and reinforces the sense of progress, maintaining player interest for longer. As a result, players return more often, remain active for longer, and place more bets.

This type of personalised player journey is made possible by the flexibility of Mancala Gaming’s trigger-based bonus system. The operator defines the behaviour it wants to encourage, while the system enables the campaign to be configured around that objective. Bonuses can be triggered by a player’s first game launch, the number or total value of bets, or their loss level. Campaigns can also be tailored to specific segments based on Player ID or currency.

“When developing the bonus system, we wanted to create a tool that could be easily adapted to an operator’s objectives and player behaviour. This approach enables operators to launch more relevant campaigns that effectively maintain user interest and stimulate activity,” said Emiliano Sánchez, CCO at Mancala Gaming.

Mancala Gaming’s bonus solution supports virtually any scenario tailored to an operator’s audience: a happy hour, a multi-stage bonus ladder, a series of daily rewards, or a week-long promotion culminating in a major final prize. Each format can be easily adapted to a specific market.

Recent successful launches have taken place in South Korea, Myanmar, Peru, Morocco, and Saudi Arabia. In Iraq, India, Mongolia, Nepal, Azerbaijan, and Argentina, the average 30-day Replay Rate consistently exceeds 38%.

For operators, Mancala Gaming’s bonus system provides an opportunity to turn a promotional campaign into a controlled player journey and increase player monetisation: encouraging specific actions, effectively maintaining engagement, and giving players a reason to return.

“For us, effective gamification is a personalised journey that helps players see their next objective and gives them a constant reason to continue playing. The longer this interest is maintained, the more opportunities operators have to increase player activity, betting frequency, and ARPU,” said Emiliano Sánchez, CCO at Mancala Gaming.

Want to integrate Mancala Gaming’s gamification solution into your product? Visit stand A402 at SBC Summit Lisbon 2026. Book a meeting.