OnlyFun.PH adds FollowBet x VMX Live with celebrity streamers
Feature runs under PAGCOR licence and will scale to 100 streamers in Q4, mostly from VMX.
Key Takeaways
- OnlyFun.PH has launched FollowBet x VMX Live under the Philippine Amusement and Gaming Corp licence.
- Bloomberry expects to add 100 streamers in the fourth quarter, mostly sourced from VMX.
- VMX is owned and operated by Viva Communications Inc and supplies celebrity ambassadors Angeli Khang and Robb Guinto.
- Bloomberry launched FUNaloMAX in July after rebranding megaFUNalo! which debuted in June 2025.
OnlyFun.PH has launched FollowBet x VMX Live, an in-platform livestreaming feature that combines real-time creator engagement with regulated gaming, the operator said in a press release. Bloomberry Resorts Corp said the service will operate "under the licence and regulation" of the Philippine Amusement and Gaming Corp (Pagcor) and expects to add 100 streamers during the fourth quarter, "mostly" from VMX.
What FollowBet x VMX Live offers
The press release describes FollowBet as enabling users to watch "featured digital personalities and celebrity streamers in real time, engage with them during live broadcasts, and play games alongside them without leaving the livestream – all within a fully regulated environment." VMX is a Philippine subscription video-on-demand streaming service owned and operated by Viva Communications Inc. Actresses Angeli Khang and Robb Guinto will serve as brand ambassadors for FollowBet x VMX Live.
Operator comments and positioning
Suzy Polyanska, vice president for player engagement at OnlyFun.PH, said:
"By bringing creator-led livestreaming into an age-gated environment, FollowBet aims to offer an alternative to open public platforms, where enforcing age restrictions can be more challenging."
Kelvin Kuan, vice president and head of online gaming at Bloomberry, added:
"Through the platform’s FollowBet feature, we are fostering a community-centred experience that elevates the standards of our local gaming landscape." He also said: "OnlyFun.PH is designed to spearhead FUNaloMAX’s expansion towards interactive entertainment."
Bloomberry operates Solaire Resort in Manila’s Entertainment City and Solaire Resort Quezon City on the outskirts of Metro Manila, together with the group's online platforms.
Product timeline and rollout
Bloomberry launched FUNaloMAX in July this year after rebranding its megaFUNalo! online gaming platform, which debuted in June 2025. OnlyFun.PH was officially introduced last month. The company said the FollowBet rollout will bring live interactive entertainment and creator-led content into a regulated environment.
For platform details see b2b and for licensing context see regulation.
Frequently Asked Questions
What is FollowBet x VMX Live on OnlyFun.PH?
FollowBet x VMX Live is an in-platform livestreaming experience that allows users to watch digital personalities and celebrity streamers in real time and play games alongside them within a regulated environment, according to Bloomberry's press release.
Which regulator licences FollowBet x VMX Live?
The Philippine Amusement and Gaming Corp (Pagcor) licences FollowBet x VMX Live, with Bloomberry stating the feature operates "under the licence and regulation" of Pagcor.
How many streamers will OnlyFun.PH add and when?
OnlyFun.PH plans to add 100 streamers during the fourth quarter, with the company saying most will come from VMX.
Who are the named brand ambassadors for the launch?
Actresses Angeli Khang and Robb Guinto are named as brand ambassadors for FollowBet x VMX Live.
Tags
About the author
Oliver Grant
Industry Technology Correspondent
Oliver Grant covers the technology and business machinery of iGaming — platform and data deals, AI and compliance tooling, affiliate and marketing shifts, and the quarterly numbers behind them. The reports lead with the announcement, name the vendors and figures exactly as published, and separate genuine capability from press-release promise. When a supplier ships a new engine or a regulator tightens ad rules, Oliver Grant explains what actually changes for the companies involved.
More from Oliver Grant
