Affiliate Leaders Summit 2026 to Address Technologies and Strategies in Affiliate and Performance

The Affiliate Leaders Summit 2026 will dedicate a central space to the technical challenges and opportunities in iGaming affiliation, with the 'Platforms and Performance' track on September 29. This block is designed for operators, content platforms, leading affiliates, and marketing specialists, exploring how to strengthen acquisition and performance in increasingly complex digital scenarios.

The 'Platforms and Performance' Track as the Event's Focus

The conference, framed within the dual program created in partnership with Conversion Conf, will examine technological models, engagement strategies, and the evolution of content in the iGaming industry. Representatives from companies such as Meta, Digitain, Gentoo, Livesport (Flashscore), Mr Gamble, and MyAffiliates will participate. One of the focuses will be understanding the complete user journey across multiple channels and digital tools.

"Affiliate performance used to be simple to measure: rankings, clicks, or conversions painted the picture. Today, the consumer passes through many touchpoints before making a decision," emphasizes Rasmus Sojmark, Founder and CEO of SBC.

The main challenge, according to organizers, is to comprehend the complete sequence of the customer journey, overcoming the isolated view of each channel and adapting strategies to new consumption patterns.

Influence of Artificial Intelligence on Affiliate Marketing

The keynote by Kaan Camgoz, Head of Gaming, RMG & Console EMEA at Meta, will be one of the highlights. Titled 'AI Powered Growth: How Meta is Supercharging Performance', he will present case studies where artificial intelligence is already driving concrete results for real money betting advertisers. The topics will cover media optimization, creative development, and measurement and campaign strategies.

This intervention anticipates a growing prominence of AI in areas such as automation, targeting, and analysis of advertising effectiveness, increasingly relevant topics in marketing and technology in iGaming.

Current Audiences: Multichannel and User Volatility

In the session 'The Modern Affiliate Audience', experts from Joelsson Media Group AB, BC.Game, each&everyone, and Digitain will analyze how affiliate audience behavior is changing: there is a trend towards younger, multichannel audiences that are less loyal and easily distracted. The speakers, moderated by Olha Sydorenko from Jester Marketing, will discuss strategies for capturing and retaining users in contexts where loyalty is particularly volatile.

At the same time, they will evaluate the difficulties of building lasting relationships and the impact of new formats, platforms, and consumption habits on the overall acquisition strategy.

Content Evolution: From Underestimated Asset to Key Piece

The session 'Content evolution: why content is the most undervalued asset in iGaming affiliation' will focus on the emerging role of short-form and native content on social networks. Executives from Gentoo, Livesport (Flashscore), iGamingNuts, and Mr Gamble will debate, with Rohini Sardana (Wisewager Ltd) as moderator, why this type of content is moving away from being merely a tactical resource to becoming a strategic asset and engine for online casino engagement.

Platforms and affiliates are reexamining the digital narrative and its influence on building more segmented and participative audiences.

Metrics, Data, and the Post-Cookie World in Affiliate Performance

'Performance measurement in 2027: the cookie decline and the first-party data crisis' will address the imminent changes in measuring affiliate success in light of the reduction of third-party cookies. Clemence Dujardin (MyAffiliates), Robert Kraft (Atlas World), Clint Griscti (APIdae.Digital), Will Barfield (Better Collective), and Jyoti Rambhai (Affiliate Leaders) will assess which technologies retain their value, how affiliates can demonstrate their results to operators when traditional metrics lose reliability, and how reliance on first-party data is redefining acquisition strategies.

The conversation will focus on mechanisms to tackle the so-called "first-party data crisis", a challenge that will directly impact platforms, operators, and technology providers.

Looking Forward: Leadership, Integration, and Strategies

Other highlighted sessions will include:

• 'Affiliate Leadership 2030': perspectives on the sector's growth and future.
• 'Media Planning in 2027': impact of platforms such as Meta, Google, and TikTok on advertising planning.
• 'Killing the Silo Monster': integration of CRM, SEO, paid media, and content to improve acquisition and retention.

Each block aims for greater collaboration between marketing and technology functions to achieve sustainable results over time.

Key Event Data and Access

The Affiliate Leaders Summit will be held from September 29 to October 1, 2026, at the Feira Internacional de Lisboa (FIL) and the MEO Arena. Over 10,000 industry professionals are expected to participate in three days of networking, exhibition, and learning forums.

Affiliates can apply for free VIP passes, while the VIP pass for operators, agencies, vendors, and other commercial roles focused on acquisition and performance marketing will cost €599. The complete program and registration are available on the official event website.