All-In Global appoints Martin Calvert as Marketing Director

All-In Global has announced the appointment of Martin Calvert as the new Marketing Director, effective from September 14th. This move is part of a strategy to strengthen the development of the AI-based CRAIG localization platform and accelerate growth plans following the acquisition by the international group Revpanda Group.

Strategic Appointment for International Expansion

Martin Calvert's arrival at All-In Global marks a significant reinforcement of its executive structure at a time of heightened competition in localization services within regulated sectors. Calvert comes from ICS-digital, where he served as Marketing Director for seven years, leading teams in international markets and collaborating with operators, global affiliates, gaming studios, and platform providers.

His experience in managing multilingual projects and knowledge of the iGaming industry position him as a key leader for All-In Global's international expansion goals following its integration into Revpanda Group.

CRAIG: AI and Human Management in iGaming Localization

With renewed momentum from Revpanda Group, the company has increased investment in CRAIG, its localization platform designed for regulated industries. CRAIG began its development in 2018, incorporating translation tools such as memoQ and prioritizing a hybrid “human-in-the-loop” model that combines automation with expert review to ensure quality and thematic accuracy.

According to All-In Global's leadership, CRAIG addresses specific needs of sectors like iGaming where terminology, accuracy, and regulatory nuances are critical. The system supports not only the translation of traditional content but also the localization of product interfaces and management of large volumes for studios, operators, and marketing and SEO teams that must maintain high standards and controlled costs.

“My goal is to support All-In Global's mission to be the default AI localization choice for brands in highly regulated industries.” — Martin Calvert, Marketing Director of All-In Global

Calvert highlighted that while AI generates expectations in the sector, CRAIG presents a solution focused on concrete issues, integrating accumulated expert knowledge and the intervention of specialists when adding value. He also emphasized that the approach is applicable in other regulated sectors beyond iGaming, where precise adaptation and local knowledge are essential.

Regulatory Challenges and Competitive Advantages in Localization

The accelerated international movement by operators, studios, and affiliates creates a growing demand for robust localization solutions. Calvert emphasized that regulatory limits and the complexity of technical language in iGaming hinder the use of generic translation solutions and require platforms like CRAIG to maintain quality and speed without sacrificing precision.

After his time at ICS-digital, Calvert expresses motivations centered on delivering genuine value and harnessing the latent potential in the industry:

“CRAIG truly changes the cost-speed equation while maintaining specialist human intervention. I see many more opportunities within iGaming and want to amplify the message of everything the team has built.” — Martin Calvert

Barb Tasci, CEO of All-In Global, added: “Martin has been one of the industry's strongest voices for years, and his hiring demonstrates our aspirations to lead localization in iGaming. With decades of experience, we trust he will position our brand and CRAIG as the undisputed reference for the industry.”

All-In Global and Revpanda Bet on Localization Leadership for iGaming

Calvert's appointment fits into the strategy outlined by All-In Global and its new owner Revpanda Group. Both aim to consolidate the agency as a key localization partner for operators, studios, and platform providers operating under strict regulations. The combination of the CRAIG platform, human oversight, and now Calvert's leadership aims to redefine the technological localization standards in sectors where trust, linguistic precision, and deployment agility are critical.

For B2B sector players and those managing multi-jurisdictional operations, developments in intelligent localization solutions like CRAIG and the reskilling of talent at All-In Global may determine real competitive advantages against increasingly detailed regulatory demands.