All-In Global Names Martin Calvert as Marketing Director Amid CRAIG AI Platform Push

Martin Calvert has been appointed Marketing Director at All-In Global, starting 14 September. The multilingual marketing agency, recently acquired by Revpanda Group, is focusing on its CRAIG AI localisation platform to accelerate international growth in iGaming and regulated industries.

Calvert’s Appointment and Industry Background

Calvert joins All-In Global after seven years at ICS-digital, where he served as Marketing Director. There he worked with operators, affiliates, studios and platform providers on international marketing campaigns. His experience spans multiple regulated markets relevant to All-In Global’s client base. The new role comes as the agency invests further in technology solutions and seeks post-acquisition growth.

"My goal is to support All-In Global’s mission to be the default AI localisation choice for brands working in highly regulated industries," said Calvert.

He emphasised the draw of the CRAIG AI platform, noting its tailored approach and specialist input. Calvert argues the platform answers a clear market need, especially for product and platform teams that must scale localisation efforts efficiently. He also pointed to broader applications in areas where technical and local language accuracy are paramount.

All-In Global’s CRAIG AI Localisation Platform

A major driver behind Calvert’s hiring is the continued rollout of CRAIG AI, All-In Global's in-house localisation solution developed since 2018. According to the company, CRAIG integrates with translation tools such as memoQ, using a 'human-in-the-loop' framework for:

• Post-editing
• Quality assurance
• Content optimisation

This approach blends automation with sector-specific expertise, targeting regulated verticals like iGaming where both terminological precision and cultural appropriateness are required. CRAIG was highlighted as a factor in both Calvert’s decision to join and the company's broader strategy for market expansion following its acquisition by Revpanda Group.

Platform Capabilities and Use Cases

CRAIG’s development was anchored in addressing localisation pain points for:

• Product and platform teams localising interfaces and large content sets
• Game studios seeking access to new markets
• Marketing and SEO teams balancing speed, cost, and output quality

The platform is positioned to support fast-paced iGaming launches, where regulatory obligations and linguistic precision leave little margin for error. Calvert indicated the technology's relevance extends into other compliance-heavy industries where similar challenges persist.

Revpanda Acquisition and Organisational Moves

All-In Global’s acquisition by Revpanda Group marked a strategic turn, bringing additional resources to invest in the CRAIG AI platform and new leadership. This acquisition coincides with a renewed push for global expansion, especially as the sector becomes more competitive. According to Barb Tasci, CEO of All-In Global:

"Martin has long been one of the strongest voices in this industry, and his decision to join us says a great deal about our ambition to become the go-to localisation partner for iGaming."

Tasci credits Calvert’s reputation and sector knowledge with positioning the agency as a specialist in AI-driven multilingual content for companies operating under stringent regulatory frameworks.

Outlook: International Growth and Industry Context

The new appointment is expected to drive All-In Global’s ambition to become the leading localisation partner across the iGaming industry and beyond. With the expansion of automated yet specialist-powered solutions like CRAIG, the agency is aiming to meet demand for international content delivery without compromising on regulatory compliance or linguistic accuracy.

Calvert suggested the iGaming sector holds further opportunity for growth, while other regulated fields could benefit from a similar localisation approach. This reflects a broader pattern: as operators, studios, affiliates, and platform providers race to open new markets, they increasingly require scalable, precise language services that do not sacrifice quality or drive up operational costs.

Industry Implications: Why This Move Matters

With heightened regulatory scrutiny and global ambitions for many gaming brands, specialist localisation remains a core concern. The integration of platforms like CRAIG, combining automation with human expertise, could shift the cost and speed equation for large content projects. Calvert's move to All-In Global signals both internal investment in proprietary technology and an intent to use credible sector talent to drive commercial growth after the Revpanda Group acquisition.