AskGamblers donates €137,000 to four Serbian organizations during Charity Month

AskGamblers, recognized as one of the leading affiliate websites in the iGaming sector, has announced the donation of €137,000 raised during Charity Night to four Serbian organizations. The event, held on June 10 with the collaboration of partners from the portal, marked a record fundraising via the auction of advertising positions on the website.

Charity Month at AskGamblers: Impact and Key Figures

In the September edition of Charity Month, AskGamblers channeled funds to entities with diverse focuses aligned in their social commitment:

• NORBS Plus: €65,048, focused on helping people, especially minors, with rare diseases.
• LICEULICE: €32,000, an organization promoting the inclusion of marginalized individuals through the publication and distribution of a street newspaper.
• Uvek sa decom: €27,952, providing financial, material, and psychological support to minors diagnosed with cancer and their families.
• Reflektor teatar: €12,000, promoting youth activism and raising awareness about human rights and equality through art and theater.

This fundraising, resulting from direct collaboration with various business partners of the portal, was fully allocated to the four recipients, thus diversifying the scope of the charitable program initiated by the iGaming affiliate.

How Fundraising Developed

The model chosen by AskGamblers for Charity Night consisted of auctioning positions within its platform. Companies in the sector and their partners actively participated, bidding for prominent placements within the site. This way, the fundraising not only boosted social initiatives but also integrated commercial activity within the sector and the visibility of partners.

The General Director of AskGamblers, Dijana Radunović, commented on the event:

"September is always exciting for us because it's when we give back to the community. For the first time, we collaborated with four different organizations, all having significant impact in distinct areas. None of this would be possible without our donor partners, so our thanks to all of them." (Dijana Radunović, AskGamblers)

Diversity Among Recipients: From Health to Social Art

The selection of recipient organizations reflects a broad social outreach approach. NORBS Plus and Uvek sa decom represent initiatives focused on health and child support, covering both rare diseases and childhood cancer. LICEULICE, on the other hand, focuses on empowering marginalized individuals through access to work and the platform provided by their street magazine.

Reflektor teatar, the beneficiary with the modest grant amount in the group, operates in the field of social art, fostering critical thinking and youth activism through theatrical works and educational activities. The combination of these donations reflects an interest in addressing various social segments and structural challenges in Serbia.

Relevance of the Fundraising Model for the iGaming Sector

The Charity Night event leverages the traffic and visibility of the AskGamblers website itself, offering business partners the opportunity to support social projects while gaining positioning within the platform.

This dynamic, recurring every September, has become part of AskGamblers' corporate social responsibility policy, similar to what is seen in other platforms within the iGaming sector. According to management, collaboration with partners is central for this annual initiative to be sustainable and expand.

Perception in the B2B Ecosystem and Next Steps

The donation of €137,000, distributed across four lines of social action, surpasses previously recorded figures by the affiliate website. The model—intertwining corporate auctions and social action—could influence other similar proposals within the iGaming B2B community.

In a context where operators and providers seek to reinforce their commitment to society and their image before regulators and stakeholders, the AskGamblers case presents a path to align commercial and social interests. The outcome of Charity Night will be monitored as a reference for future calls within the sector, both locally and regionally.