AskGamblers Raises €137,000 for Four Charities in Annual Community Drive

AskGamblers, a major player among iGaming affiliate platforms, completed this year’s charity fundraiser with €137,000 distributed among four non-profit organisations in Serbia. The total, achieved through a Charity Night event held on 10 June, was raised by auctioning placements on its website to partners and supporters. The 2026 campaign, marking a record for AskGamblers, underlines the company's annual September tradition of philanthropic giving across health and social sectors.

AskGamblers Charity Night: How €137,000 Was Raised

The Charity Night event was structured around a series of website position auctions. Affiliate partners bid for placements, with all proceeds earmarked for donation. The total sum collected—€137,000—set a new high for the initiative. This collaborative fundraising approach hinges on direct partner engagement rather than consumer-driven donations.

Beneficiary Breakdown: Supporting Four Causes in Serbia

AskGamblers allocated proceeds across four organisations, each addressing a distinct area of social need in Serbia:

• NORBS Plus received €65,048, directing support to individuals, including children, affected by rare diseases.
• LICEULICE was granted €32,000; the organisation publishes and distributes a street magazine, offering marginalised people employment and a platform for advocacy.
• Uvek sa decom collected €27,952 for financial, material, and psychological support to children undergoing cancer treatment.
• Reflektor teatar obtained €12,000 to continue its mission promoting youth activism, critical thinking, and public awareness of human rights and equality.

These allocations signal AskGamblers’ intent to diversify its charitable footprint across health care, education, and social empowerment.

Charity Contributions and Affiliate Partnerships

The mechanics of this fundraising differ from typical affiliate operations. Instead of focusing on player acquisition or conversion metrics, partners participated as donors, vying for visibility during Charity Night. AskGamblers credits its partners as the driving force behind the campaign's financial outlay.

"September is always exciting for us because it's when we give back to the community. For the first time ever, we're working with four different organisations, each of which is making an impact in different, yet equally important areas. Of course, none of this would be possible without our partners who donated, so a massive thank you to everyone," said Dijana Radunović, General Manager at AskGamblers.

The campaign’s structure, leveraging prime website positions as auction assets, allows affiliate operations to channel marketing spend into community support—a positioning some competitors in the b2b space might choose to monitor.

Charitable Impact in the Serbian Context

Each organisation offers a different lens on the Serbian third sector:

• NORBS Plus focuses on patients with rare diseases, often a low-visibility population requiring support outside state health system coverage.
• LICEULICE addresses social exclusion by providing employment opportunities and giving voice to marginalised citizens through media.
• Uvek sa decom operates in paediatric oncology support, offering resources that supplement clinical care with psychological and practical aids for families.
• Reflektor teatar works in cultural advocacy, facilitating youth-led activism around rights and equity.

This year marks the first time AskGamblers divided its fund across multiple recipients rather than concentrating on one partner, increasing the breadth of its intervention.

The Evolution of Affiliated Charity Campaigns

For iGaming industry observers, the AskGamblers model exemplifies how affiliate sites can use internal real estate for fundraising, rather than purely as commercial inventory. Auctioning affiliate site placements as a vehicle for charity sets a precedent for alternative CSR approaches in a sector often scrutinised for its social impact. While the €137,000 figure is modest relative to overall affiliate spend, the event underscores the role partners play when motivated by reputational as well as fiscal considerations.

Whether other affiliates or operators replicate the model remains to be seen, but the multi-organisation split and transparent allocation provide a workflow benchmark for sector-led charity initiatives. Direct partner participation as donors, not only as beneficiaries of player flow, distinguishes this approach in the current news cycle.