Aston Villa and Betano Extend Partnership for Three Years

Aston Villa and Kaizen Gaming, which owns the Betano brand, have announced a three-year extension of their partnership. Under the new agreement, Betano will be the official partner of Aston Villa until the end of the 2028/29 season, with its logo displayed on the left sleeve of the club's official kit. Aston Villa and Betano continue to develop ambitious strategies on the global stage.

Achievements and Development

Since 2024, Betano has supported Aston Villa, including their victory in the UEFA Europa League and their return to the UEFA Champions League. During this period, Betano, as a premium online brand of Kaizen Gaming, has expanded to 20 markets worldwide.

"Our first two years with Aston Villa have been nothing short of remarkable," noted Julio Iglesias, Chief Commercial Officer of Kaizen Gaming.

The company supports the club not only in football but also in community initiatives.

Community Initiatives

The partnership has enabled significant initiatives. Betano provided a space on the jersey for the visibility of organizations with a positive impact, such as the Acorns Children’s Hospital and the Aston Villa Foundation. During the club's 150th anniversary, Betano refrained from displaying its logo so the team could wear a commemorative kit.

Future Collaboration

Francesco Calvo, President of Business at Aston Villa, expressed satisfaction with the extension of the partnership with Kaizen Gaming. They plan to deepen collaboration and explore new growth opportunities.

Long-Term Commitments

The partnership with Aston Villa is part of Betano's global strategy in football and emphasizes safe and responsible betting in all the markets where the company operates. They aim to grow their fan base and strengthen ties with communities.

The partnership between Betano and Aston Villa embodies collective ambitions and enhances the international profile of both organizations.