Aston Villa and Betano Extend Partnership Through 2029

Aston Villa Football Club and Kaizen Gaming, owner of Betano, have extended their partnership for three years, solidifying Betano's role as an Official Partner until the end of the 2028/29 season. This renewal sees the Betano logo feature prominently on the left sleeve of Aston Villa's official shirts, highlighting a relationship driven by mutual ambition and global growth strategies.

Partnership Milestones

Since 2024, Betano has been a key supporter of Aston Villa during a transformative period, including achieving UEFA Europa League success and improving the club's international visibility. Over the same timeframe, Betano, as part of Kaizen Gaming, has expanded its reach into 20 markets worldwide, underlining its status as a premier GameTech firm.

Statements from Key Figures

Julio Iglesias, Chief Commercial Officer at Kaizen Gaming, emphasized the successful collaboration:

"Our first two years with Aston Villa have been extraordinary, marked by respect for the club’s heritage and a shared journey through a historic period."

Francesco Calvo, President of Business at Aston Villa, shared similar sentiments, noting the ongoing joint initiatives and the prospects for future growth.

Community and Engagement Efforts

The partnership has fostered several initiatives that benefit the community. Betano has utilized shirt spaces to promote organizations with positive impacts, like Acorns Children's Hospital and the Aston Villa Foundation. Additionally, during Aston Villa's 150th anniversary, Betano stepped aside to allow the team to honor its history with a commemorative shirt.

For the next three years, efforts will remain focused on enhancing supporter engagement, driving community initiatives, and creating memorable experiences for Aston Villa fans globally.

Broader Football Commitment

The extension forms part of Betano’s broader dedication to the world of football. Alongside this, it remains committed to offering responsible betting experiences in every market it serves. This highlights the strategic importance of sports sponsorships in Betano's global growth and responsible gaming advocacy.

Future Prospects

Going forward, both organizations are poised to explore new avenues of collaboration. This extension represents not just a continuation, but a commitment to further strategic synergy. As both Aston Villa and Betano grow globally, their alliance sets a benchmark for football-club partnerships.