Aston Villa and Betano Extend Their Partnership Until 2029

Aston Villa Football Club and Kaizen Gaming, owner of the Betano brand, have announced the extension of their partnership for three more years. Under this new agreement, Betano will continue to be the Official Partner of Aston Villa until the end of the 2028/29 season, with its logo visible on the left sleeve of the club's official shirts. This move reinforces a relationship that has been key in the global strategies of both organizations.

Since Betano joined as Principal Partner in 2024, the club has experienced a period of significant advancements, including winning the UEFA Europa League and returning to the UEFA Champions League, expanding the international profile of Aston Villa. At the same time, Betano has grown globally as part of Kaizen Gaming, operating in 20 markets worldwide.

"Our first two years with Aston Villa have been extraordinary," stated Julio Iglesias, Commercial Director of Kaizen Gaming. "This partnership has been a natural fit based on shared ambition, values, and trust."

Impacts and Benefits

The partnership has led to several important initiatives, such as visibility offered to organizations with a positive impact, like the Acorns Children’s Hospital and the Aston Villa Foundation during the UEFA Europa League final. During the club's 150th anniversary, Betano gave up its space on the shirt for a commemorative design.

In the next three years, the focus will be on fan engagement, community initiatives, and creating memorable experiences for Aston Villa fans.

Aston Villa Statements

Francesco Calvo, President of Business at Aston Villa, commented: "It's fantastic to continue our partnership with Kaizen Gaming. We are excited about the future opportunities we can explore together."

The collaboration with Aston Villa is part of Betano's broader commitment to global football, in addition to its focus on providing safe and responsible betting experiences.

This partnership, firmly based on mutual respect and shared growth, continues to be a model of collaboration in the sporting and commercial world. Both partners anticipate continuing to reap shared successes in the future.