BC Game renews Colby “Chaos” Covington as global ambassador
Renewal extends 2024 alliance with digital campaigns and fan activations
Key Takeaways
- BC Game renewed its agreement with Colby “Chaos” Covington as global ambassador, extending the partnership that began in 2024.
- The renewed deal includes digital campaigns and interactive fan activities on BC Game’s international casino and sports betting platform.
- Covington, a former UFC interim champion, will continue representing BC Game while focusing on grappling and freestyle wrestling appearances on Real American Freestyle.
- Ali “Ako” Muhanned, CEO of BC Game, said the company values Covington for his work ethic, public profile and ease of collaboration.
BC Game has renewed its deal with Colby “Chaos” Covington as global ambassador, extending a partnership that began in 2024. The pact, announced by the company, includes digital campaigns and interactive fan activations on BC Game’s international casino and sports betting platform.
Details of the collaboration
The partnership includes sports-entertainment content and online campaigns featuring Covington, aimed at gaming and combat-sports audiences. Colby Covington is a former UFC interim champion and will continue to represent BC Game as he consolidates his presence in grappling and freestyle wrestling, with appearances on Real American Freestyle.
CEO statement
BC Game CEO Ali “Ako” Muhanned explained the decision when naming the fighter:
"I am happy to bring Colby back into the BC Game family, especially with his new grappling and viral moments in Real American Freestyle," said Ako. "He is a hard working person and that is important to me at BC Game. Famous, but most importantly, hard working people that are easy to work with."
The company said the activations will aim to connect casino and sports-betting audiences and will encourage interaction through digital formats and live activities. The background of the relationship shows Covington already represented BC Game during his UFC career.
You can see part of the platform’s focus in its offer of [casino](/casino) and in content linked to [combat sports](/sports).
Frequently Asked Questions
When did the collaboration between BC Game and Colby Covington begin?
The collaboration began in 2024 and has been renewed by BC Game to keep Colby Covington as global ambassador, with the official announcement extending the relationship and adding new digital campaigns and interactive activities.
What types of activations does the renewed partnership include?
The partnership includes digital campaigns, interactive fan activities and sports-entertainment content on the platform, with formats tied to grappling and freestyle wrestling events and other online activations.
Why does BC Game consider Colby Covington valuable?
Ali “Ako” Muhanned, CEO of BC Game, said the company values Covington for his work ethic and public profile, citing his new grappling activities and viral moments on Real American Freestyle and calling him a hard-working person who is easy to work with.
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About the author
Emilio Navarro
Industry Technology Correspondent
Emilio Navarro covers the cross-cutting technology and business of iGaming — platforms, data and AI, compliance tooling, affiliate marketing, financial results, and the stories that fit no single rubric. The reports open with the announcement, cite vendors and figures exactly as published, and keep a healthy distance from press-release language. When a supplier unveils a new engine or the advertising rulebook changes, Emilio Navarro reports what genuinely changes.
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