BGaming brings WE CARE. WE ACT to Portugal at SBC Summit Lisbon

BGaming extended its sustainability initiative WE CARE. WE ACT to Portugal during the SBC Summit Lisbon on 7 October 2026, using recycled materials in its stand, cutting printed materials by about 16 kg of paper and signing an educational partnership with the non-profit VIVA Lab Porto. The company also took part in a beach clean organised by the Lisbon Oceanarium and distributed merchandising made from recycled materials.

BGaming sustainability Portugal: how they designed the stand and saved paper

BGaming’s stand at the SBC Summit Lisbon was built with panels made from recycled materials and the company minimised print by giving visitors a single recyclable card with a QR code. BGaming said the move to digital materials avoided printing around 16 kg of paper.

The supplier cited by the company stated that more than 95% of the material used came from post-consumer waste and that no glue or toxic additives were used in the manufacture of the panels.

Merchandising and materials: specifications and figures

BGaming replaced its event merchandising with items meeting sustainability criteria. Changes included organic-cotton garments and custom poker sets made in 100% recycled plastic. The company reported distributing carabiners manufactured from 7 kg of recycled plastic in total.

The supplier specification shared by BGaming highlights the post-consumer nature of the raw material and the absence of toxic chemicals in the process, pointing to a lower impact compared with traditional promotional items.

Cleanup activity in Lisbon organised with the Lisbon Oceanarium

After the trade show, the BGaming team took part in a beach clean organised by the Lisbon Oceanarium. The group reported that, over two hours, it collected 2 kg of plastic and 1 kg of cigarette butts.

The action was part of the WE CARE. WE ACT schedule around the SBC Summit Lisbon and was presented by the company as an operational gesture — going beyond communication — to reduce local waste during the event.

Partnership with VIVA Lab Porto and the Plastic Play education programme

BGaming formalised an alliance with VIVA Lab Porto to support the Precious Plastic project and the Plastic Play educational activities. According to the company statement, the programme will consist of a series of 10 activities aimed at up to 240 students.

The project foresees transforming approximately 60–70 kg of polypropylene (PP) using the laboratory’s machines and workshops, combining practical recycling with teaching about the circular economy. BGaming described the collaboration as support for spreading recycling methods and helping the lab extend its reach in the community.

Institutional reactions and statements

"WE CARE. WE ACT is not just a slogan for us; it is a principle we operate by. Lisbon is a wonderful city... We want to give something back to Portugal," said Kate Puteiko, CMO of BGaming, after the activity at the trade show.

"This partnership has been very important because it allows us to reach and inspire more young people through Plastic Play," explained Alexandra Baltazar, Chief Education Officer at VIVA Lab Porto, on the potential to replicate the activity manual in other spaces across Europe.

Implications for suppliers and operators

The deployment in Lisbon shows how a content and slots supplier adapts trade-show logistics and merchandising to reduce its footprint. For operators and technology vendors, the changes demonstrate a practical demand: recycled exhibition materials, sustainable packaging and traceability proof in supply chains.

The initiative also raises questions about measuring the impact of one-off actions versus ongoing programmes in market. BGaming provided concrete figures — kilograms of paper avoided, weight of plastic transformed, results from the beach clean — that allow part of the effort to be audited without overpromising.

Where this experience may be relevant

Corporate responsibility teams and event suppliers will take note of BGaming’s approach at the SBC Summit Lisbon. Trade-show organisers and companies attending with stands and merchandising can consult practical examples of recycled materials and print reduction to qualify suppliers and justify sustainable budgets.

BGaming presented these actions during the industry congress; the coverage and follow-up of the collaboration with VIVA Lab Porto should serve as a case study for other companies looking to integrate environmental education into their brand presence at events. See related reporting in our [b2b](/b2b) and [events](/events) sections for supplier and event organisers’ perspectives.

Author: Emilio Navarro, Corresponsal de tecnología del sector.