BGaming scales WE CARE. WE ACT. initiative across Portugal and Brazil

BGaming rolled its WE CARE. WE ACT. sustainability initiative out to Portugal and Brazil in the two months before 30 October 2026, combining event-level changes, a post-summit beach clean-up and extended charity partnerships. The studio showcased recycled stand materials at SBC Lisbon, redirected client gift budgets into local donations and collected 2 kg of plastic and 1 kg of cigarette butts during a clean-up organised by Lisbon Oceanarium after the SCB summit.

Campaign activity in Portugal and Brazil

At SBC Lisbon the studio replaced traditional printed brochures with recyclable QR cards, used stand panels made from recycled materials and handed partners poker sets made from recycled plastic. BGaming redirected part of its client gift budget into a donation to VIVA Lab in Porto and included carabiners produced by VIVA Lab in its gifts, using 7 kg of recycled plastic. The company described the move as a way to involve partners directly in the initiative.

BGaming then joined a beach clean-up organised by Lisbon Oceanarium following the SCB summit. The team gathered 2 kg of plastic and 1 kg of cigarette butts during two hours of work on the shore, an activity BGaming says doubled as team building and a practical application of the WE CARE. WE ACT. philosophy.

In Brazil, BGaming continued a multimonth engagement with local charity partner Centurion Association. Earlier in the year the studio participated in a three-month charity initiative that included a food distribution programme and martial arts classes through the Faculdade da Luta programme. Starting in October, BGaming extended support with donations towards two further projects, including Fight Like a Woman, a project focused on women's safety and empowerment. The company characterises this as a long-term partnership with Centurion rather than a one-off campaign.

“We want our values to translate into meaningful actions that make a difference beyond our business,” BGaming Chief Executive Officer Marina Ostrovtsova said.

Education, charity and recurring fundraising

BGaming emphasised local educational work in Portugal through the VIVA Lab relationship. The studio funded 10 recycling workshops for up to 240 students, teaching methods to give plastic waste a second life. The company framed local partners as essential because they understand community needs and can sustain impact over time.

Malta remains part of BGaming’s annual charitable calendar. The studio organised a Charity Gala in Malta for a second consecutive year in support of DAR Bjorn, a foundation providing care and therapies for people with severe neurological conditions; each edition raised €200,000. BGaming presented the gala as an industry-facing event that brings together the company, peers and the local community around a shared cause.

How WE CARE. WE ACT. sits inside company culture

BGaming says the initiative is intended to be embedded in day-to-day operations rather than exist as marketing. The company encourages staff to contribute ideas and take part in activities, aiming to decentralise ownership so sustainability becomes part of team DNA. The beach clean-up was cited as an example of staff mobilising outside a conference environment to enact the initiative.

The studio describes the approach as combining environmental work with social programmes: recycling workshops, beach clean-ups, food distribution, martial arts classes and women’s safety projects all sit under a single banner. Marina Ostrovtsova framed the strategy as responsibility that grows with the business.

“It is easier to say you care, but to actually turn up and put that into action is a different challenge,” Ostrovtsova said.

What BGaming implemented, in brief

• Recyclable QR cards in place of printed brochures at SBC Lisbon

• Stand panels made from recycled materials and recycled-plastic poker sets

• Donation to VIVA Lab and 7 kg of recycled plastic used in carabiners included in partner gifts

• Post-summit beach clean-up with Lisbon Oceanarium collecting 2 kg of plastic and 1 kg of cigarette butts

• Funding of 10 recycling workshops for up to 240 students in Portugal

• A three-month charity initiative with Centurion Association earlier in the year in Brazil, extended from October to support two additional projects including Fight Like a Woman

• Two consecutive Charity Gala editions in Malta raising €200,000 each for DAR Bjorn

BGaming presented the activities as practical applications of its WE CARE. WE ACT. slogan and as mechanisms to make sustainability part of company culture rather than a one-off communications exercise. The studio named local partners — VIVA Lab in Porto, Lisbon Oceanarium, Centurion Association and Faculdade da Luta — as central to delivering those programmes.