Gamblers Connect and PlayNewswire agree media collaboration to boost visibility
Deal gives PlayNewswire iHub listing, editorial coverage, case studies and newsletter slots.
Key Takeaways
- Gamblers Connect and PlayNewswire agreed a media collaboration on 26 October 2026.
- PlayNewswire and MediaFuse will receive an iHub company profile in the Gamblers Connect B2B Companies directory.
- The deal includes editorial coverage in Gamblers Connect’s news feed and inclusion in Case Studies with results attributed to PlayNewswire and its client.
- PlayNewswire and MediaFuse will feature in the B2B Wire and Digest newsletters on LinkedIn.
- PlayNewswire has been part of Gamblers Connect’s publishing network since 2025, according to Luka Dimitrijevic.
Gamblers Connect and PlayNewswire agreed a media collaboration on 26 October 2026 that integrates PlayNewswire and sister brand MediaFuse across four parts of Gamblers Connect’s offering. The arrangement delivers an iHub directory profile, editorial news coverage, inclusion in Case Studies and placement in the B2B Wire and Digest newsletters on LinkedIn.
Scope of the collaboration
Under the agreement PlayNewswire will receive a dedicated company profile in the Gamblers Connect iHub B2B Companies directory, with information on its distribution network, sister brands and services, and a direct link to its website. Gamblers Connect said the profile will be updated as PlayNewswire’s services and scope evolve. The iHub profile will appear in the publisher’s business directory and is intended to reflect service changes over time (iHub).
Gamblers Connect will also offer editorial coverage in its news feed for announcements, network additions and updates from PlayNewswire and MediaFuse (editorial coverage). Client campaigns distributed through PlayNewswire may be included in the Gamblers Connect Case Studies vertical, with campaign results attributed to PlayNewswire and its client. PlayNewswire and MediaFuse will feature in the B2B Wire and Digest newsletters that Gamblers Connect distributes on LinkedIn (newsletters).
Luka Dimitrijevic, Partnerships and Operations Lead at Gamblers Connect, said:
“We’re very happy to build on our excellent relationship with PlayNewswire, which has been part of our publishing network since 2025. Their dedicated focus on iGaming distribution makes them a natural fit for our platform, while the collaboration provides a space for the company to share its latest news and client success stories with the wider iGaming community.”
Commercial positioning
The collaboration formalises editorial and directory support for PlayNewswire and MediaFuse across Gamblers Connect’s media ecosystem.
Frequently Asked Questions
What did Gamblers Connect and PlayNewswire agree on?
They agreed a media collaboration on 26 October 2026 that integrates PlayNewswire and MediaFuse into Gamblers Connect’s platform via an iHub directory listing, editorial coverage, case studies and newsletter features. The arrangement covers four named areas of the Gamblers Connect media ecosystem.
What will PlayNewswire receive in the Gamblers Connect iHub?
PlayNewswire will receive a dedicated company profile in the Gamblers Connect iHub B2B Companies directory, including information on its distribution network, sister brands and services, and a direct link to its website. Gamblers Connect said the profile will be updated as services and scope evolve.
Will client campaign results be published under this deal?
Client campaigns distributed through PlayNewswire may be included in the Gamblers Connect Case Studies vertical, with results attributed to PlayNewswire and its client. The agreement explicitly names case studies as one of the four integration areas.
Which Gamblers Connect newsletters will feature PlayNewswire?
PlayNewswire and MediaFuse will feature in the B2B Wire and Digest newsletters that Gamblers Connect distributes on LinkedIn. The newsletters are listed by name in the collaboration announcement.
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About the author
Oliver Grant
Industry Technology Correspondent
Oliver Grant covers the technology and business machinery of iGaming — platform and data deals, AI and compliance tooling, affiliate and marketing shifts, and the quarterly numbers behind them. The reports lead with the announcement, name the vendors and figures exactly as published, and separate genuine capability from press-release promise. When a supplier ships a new engine or a regulator tightens ad rules, Oliver Grant explains what actually changes for the companies involved.
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