BGaming scales WE CARE. WE ACT. to Portugal, Brazil and Malta

BGaming has taken its sustainability initiative WE CARE. WE ACT. to Portugal and Brazil over the past two months, reallocating corporate gift budgets to donations, organising a beach clean-up in Lisbon and supporting social projects in São Paulo from October 2026. CEO Marina Ostrovtsova said the company maintained concrete actions at events and in communities and that the programme has been integrated into the company’s internal culture.

Actions in Lisbon and collaboration with VIVA Lab

At SBC Lisbon, BGaming presented practical measures to reduce the environmental impact of its trade-show presence. The company manufactured the stand panels from recycled materials, replaced printed brochures with recyclable QR cards and distributed poker sets made from recycled plastic to its partners. Part of the budget allocated to client gifts was redirected as a donation to VIVA Lab, a Porto-based organisation focused on recycling, sustainability education and giving plastic a second life.

BGaming included carabiners produced by VIVA Lab among its gifts that used 7 kg of recycled plastic. Ostrovtsova said that with that gesture the partners themselves became part of the initiative.

The company also took part in a beach clean organised by Lisbon Oceanarium after the SBC summit. In two hours, the BGaming team collected 2 kg of plastic and 1 kg of cigarette butts. On the volunteering experience, the CEO said:

"It was a meaningful way to wrap up a busy week in Lisbon and leave something positive behind."

BGaming framed the clean-up as a team activity outside the usual conference environment, and described it as a way to translate its WE CARE. WE ACT. philosophy into practical activities.

Social programmes in Brazil and ongoing support

BGaming expanded its social work in Brazil through a collaboration with Centurion Association. The company participated in a three-month charity initiative for vulnerable communities that included support for a food distribution programme and the delivery of martial arts classes through the Faculdade da Luta project.

From October 2026, BGaming extended its support with donations to two additional projects, including Fight Like a Woman, focused on women’s safety and empowerment. Ostrovtsova stated that the relationship with Centurion is intended as a long-term partnership rather than a one-off campaign.

Initiatives in Malta and annual fundraising

BGaming also runs an annual fundraising event in Malta. The company organised a Charity Gala in Malta in two consecutive editions in support of DAR Bjorn, a foundation that provides care and therapies for people with severe neurological conditions. Each edition of the gala raised €200,000. [Charity Gala details](/events)

The company presents those fundraisings as part of a broader approach: combining environmental initiatives with social programmes and donating direct resources to local organisations in the markets where it operates.

Internal culture and team adaptation

BGaming positions WE CARE. WE ACT. as an operational philosophy, not just a marketing campaign. The company encourages employees to propose sustainability ideas and to take active part in the initiatives. Ostrovtsova noted that it is easier to say you care about the environment than to show up and act, and that the intention is for the message not to be a top-down mandate but part of the team’s DNA.

The practical integration of the initiative into daily operations is exemplified by staff participation in the Lisbon clean-up, the collaboration with VIVA Lab for recycling workshops and the continued support for projects in Brazil and Malta. In Portugal, BGaming contributed to VIVA Lab to finance 10 recycling workshops aimed at up to 240 students.

"WE CARE. WE ACT." remains the leitmotif running through the company’s environmental, social and volunteering actions, according to management.

Summary of figures and commitments

• 7 kg of recycled plastic used in carabiners included in corporate gifts (VIVA Lab).

• 2 kg of plastic and 1 kg of cigarette butts collected in the beach clean in Lisbon (Lisbon Oceanarium).

• 10 recycling workshops funded for up to 240 students in Portugal.

• Participation in a three-month charity initiative with Centurion Association in Brazil.

• Donations initiated in October 2026 to additional projects, including Fight Like a Woman.

• Two consecutive editions of the Charity Gala in Malta raised €200,000 each.

BGaming describes its approach as combining concrete environmental and social actions, collaborating with local organisations and embedding the initiative in corporate culture, operating in Portugal, Brazil and Malta during the two months prior to publication.