BGC releases new careers video instalment featuring Novomatic and DragonBet staff

The Betting and Gaming Council launched the latest instalment of its careers video series on 2 October 2026, publishing profiles of staff from member companies NOVOMATIC and DragonBet. The short films underline routes into the regulated betting and gaming sector in Great Britain and highlight professional progression, skills development and local economic contribution.

What the new BGC careers video series shows

The new release continues a campaign the Betting and Gaming Council began earlier in 2026 to promote jobs and training across Britain’s regulated betting and gaming industry. The videos are presented as first-person profiles: participants describe their backgrounds, what drew them to the sector and how their careers have developed since joining member companies.

The instalment includes six named contributors drawn from two BGC members. The pieces document a mix of technical, creative and commercial roles and underline that people enter the industry from a wide range of prior careers.

Who appears in the videos and their career paths

The series features:

• Max (Novomatic Gaming UK), who discusses a move from meteorology into gaming and the new connections and opportunities he has found since switching sectors.

• Chris Pratt (Games Design Lead), who outlines a 35-year career in games and his lifelong commitment to product creativity and market-facing design.

• Reanna Celozzi (Finance Assistant, DragonBet), who explains her transition into the industry and how DragonBet supports her development within finance.

• Rob Rees (Graphic Designer, DragonBet), who describes growing creative confidence while delivering projects at DragonBet.

• Seb Kennedy (Content and Sponsorships Manager, DragonBet), who talks about building a career in a fast-moving environment and why that pace keeps his role engaging.

Each contributor sets out concrete aspects of their role: day-to-day responsibilities, skills acquired on the job, and examples of internal support for professional growth. The videos avoid abstract claims and focus on individual experience and job-specific detail.

What the BGC says the campaign intends to achieve

The Betting and Gaming Council frames the series as part of an ongoing effort to emphasise the sector’s employment footprint, training pathways and positive local economic impact. The campaign is positioned to reinforce that Britain’s regulated market contains diverse career opportunities across operations, design, finance, content and creative services.

The messaging centres on three threads: showing career mobility into the sector, demonstrating that long careers are possible within gaming roles, and documenting employer support for skills development. The videos are intended for prospective hires, policy audiences and local stakeholders interested in labour-market effects.

Implications for recruitment and employer branding

For operators and platform vendors the series signals a tactical emphasis on human stories in recruitment communications. Short employee-centred films are a low-cost format to convey culture, progression and role clarity to candidates who might not otherwise consider a job in betting and gaming.

Recruiters and HR teams can infer a few practical priorities from the BGC approach:

1. Capture specific role tasks and a short career timeline to make internal progression legible.

2. Use employees with atypical backgrounds (for example, meteorology) to demonstrate transferrable skills.

3. Showcase employer support mechanisms for learning and development through named examples.

These priorities mirror what appears on screen: testimony from staff at NOVOMATIC and DragonBet describing concrete learning outcomes and routes to greater responsibility.

How this sits in wider sector communications

The careers series is an extension of the BGC’s public-facing engagement on jobs and regulation. The council has previously used sector communications to highlight licensed operators’ contributions to employment and local economies in Great Britain. These films add granularity by naming employers and employees and by showing specific roles rather than issuing high-level employment statistics.

For industry stakeholders watching recruitment metrics, the content offers an argument that regulated operators can attract talent from outside traditional gaming backgrounds and can sustain long-term careers inside the sector. The BGC’s choice to publish multiple short profiles in sequence also suggests a longer-term content strategy rather than a one-off advert.

What to watch next

Operators, trade bodies and vendors will be interested in whether the series increases candidate flow into regulated roles or affects perceptions among local labour pools. The BGC has not published view or engagement targets alongside the launch. Watch for follow-up releases in the series and any metrics the council publishes to measure recruitment impact. The videos sit alongside other BGC outputs intended to demonstrate employment, training and economic contributions across Britain’s regulated betting and gaming market.