Bloomberry launches FUNaloMAX year-end campaign with PHP30 million prize pool
Promotion runs from 17 October to 27 December with weekly and monthly draws
Key Takeaways
- FUNaloMAX launched on 17 October a year‑end campaign with a declared PHP30 million (US$472,961) prize pool.
- The promotion runs until 27 December and combines weekly draws, monthly prizes and a year‑end grand draw.
- Prizes include smartphones, a car and wagering credits; participation requires identity verification.
- FUNaloMAX officially launched in July 2026 after megaFUNalo! was rebranded, and it is licensed by Pagcor.
FUNaloMAX, Bloomberry Resorts Corp’s online gaming platform, launched on 17 October a year-end promotional campaign with a declared prize pool of PHP30 million (US$472,961) that runs until 27 December, combining weekly draws, monthly prizes and a year‑end grand draw. The initiative offers smartphones, a car and wagering credits, and is open only to eligible users who have completed identity verification.
Promotion structure
The campaign began on 17 October and ends on 27 December. Bloomberry combines short- and medium-term entry mechanisms: weekly draws, monthly awards and a year‑end draw. Prizes listed in the release include smartphones, a car and bonus credits for play.
Platform positioning and background
Kelvin Kuang, Bloomberry’s vice president for online gaming, said the fourth-quarter campaign is intended to reward existing players and strengthen FUNaloMAX’s position in the Philippines online gaming market. > "By introducing high-impact engagement, FUNaloMAX aims to set a new benchmark for transparent, user-centric digital entertainment in the industry," Kuang said in the release.
Bloomberry, a publicly listed company in the Philippines, operates Solaire Resort & Casino in Entertainment City, Manila, and Solaire Resort North in Vertis, Quezon City. FUNaloMAX officially launched in July 2026 following the rebranding of megaFUNalo!, which debuted in June 2025. The group said FUNaloMAX targets the general premium market while its Solaire Online platform serves higher-value players and offers games linked to its physical operations.
Regulation and digital expansion
FUNaloMAX is licensed by the Philippine Amusement and Gaming Corp (Pagcor); the release noted participation required identity verification. In the same month Bloomberry expanded its digital business with the launch of OnlyFun.PH, described by the company as the first regulated interactive entertainment platform in the Philippines combining gaming, livestreaming and creator-led content. The release cited a Technavio research report on the Philippine market’s evolution, identifying a shift toward digital platforms and greater operator investment in online retention. regulador Pagcor
Frequently Asked Questions
What is the total prize pool for the FUNaloMAX campaign?
The declared prize pool is PHP30 million, equivalent to US$472,961 according to Bloomberry’s release. The campaign includes weekly draws, monthly prizes and a year‑end grand draw.
When does the FUNaloMAX promotion start and end?
The campaign began on 17 October and concludes on 27 December. Bloomberry structured it as a fourth‑quarter activity with awards distributed throughout the period.
Who is eligible to participate in the campaign?
Only eligible users who have completed identity verification may participate. The company’s release specifies verification as a condition of eligibility.
How does FUNaloMAX relate to Bloomberry’s physical operations?
FUNaloMAX complements Bloomberry’s Solaire Online platform; Solaire Online targets higher‑value players and offers games linked to Bloomberry’s physical properties at Solaire Resort & Casino and Solaire Resort North.
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About the author
Emilio Navarro
Industry Technology Correspondent
Emilio Navarro covers the cross-cutting technology and business of iGaming — platforms, data and AI, compliance tooling, affiliate marketing, financial results, and the stories that fit no single rubric. The reports open with the announcement, cite vendors and figures exactly as published, and keep a healthy distance from press-release language. When a supplier unveils a new engine or the advertising rulebook changes, Emilio Navarro reports what genuinely changes.
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