Brandshapers Strengthens Affiliate Campaign Control and Traffic Quality with Trackier

Brandshapers adopted Trackier's performance marketing platform to overcome challenges in traffic quality control and affiliate campaign management. The goal was to address issues like digital fraud, click duplication, and operational complexity while scaling operations with multiple publishers. The integration of automated tools allowed for improved campaign visibility and data-driven decision making.

Challenges in Campaign Control and Traffic in Affiliate Marketing

The expansion of Brandshapers' campaigns brought an increase in traffic volume and operational complexity. The agency faced:

• High levels of fraudulent traffic and bots, affecting conversion quality and reporting reliability.
• Duplicate click IDs, requiring constant manual intervention to avoid errors and maximize effective attribution.
• Manual management of campaign and publisher limits, increasing the risk of budget overruns and complicating resource balancing.
• Differences in security tokens and user-agents in advertiser data, exacerbating discrepancies in tracking and control.

The team identified the need for a platform capable of optimizing these areas with automated precision and real-time fraud protection.

Implementing Trackier: Automation and Tangible Results

The agency turned to Trackier, integrating features like real-time tracking, Duplicate Click Action management, CAP Management, domain whitelisting for postbacks, and anti-fraud controls. During Q1 2026, these mechanisms enabled Brandshapers to:

• Decrease manual intervention in critical operations.
• Enhance the overall quality of traffic received from their affiliate campaigns.
• More effectively control spending and outcomes of each campaign.
• Respond quickly to anomalies and detected fraud.

Key Metrics After Adopting Trackier

The direct impact of the platform was reflected in several indicators:

• 1.3x ROAS (return on advertising spend).
• 15% growth in recorded profit.
• 85% customer retention rate during the period.
• Average CAC of $500 (customer acquisition cost).
• 2% fraud blocked due to automated controls.
• 5% conversion rate in their campaigns.

The use of real-time tracking modules and limit automation simplified processes and allowed for agile decisions based on current market data.

Improving Processes and Control for Affiliate Marketing Agencies

The case of Brandshapers illustrates the pressure affiliate marketing agencies face to ensure legitimate traffic and accurate reporting in an environment of increasing fraud sophistication and stricter advertiser requirements. Management platforms like Trackier offer competitive advantages for those looking to reduce manual burdens and combat operational anomalies. Access to real-time data flows has become essential for maintaining trust with both publishers and clients.

“The integration of Trackier gave us the ability to prevent fraud and automate campaign limitations, allowing for clearer visibility and faster decisions in performance management,” explained a representative from Brandshapers.

Considerations for Operators and Providers

Brandshapers' experience with Trackier highlights a trend in the sector towards automation and control of processes previously managed manually. Operators, agencies, and providers face similar challenges regarding accurate tracking, protection against invalid traffic, and resource optimization. Tools like Duplicate Click Action and CAP Management impact the reduction of economic losses and the improvement of data reliability delivered to clients and partners.

Those interested in management solutions for affiliates can refer to the b2b section for other relevant platforms and case studies.