Charles Oliveira to Star at SBC Summit 2026

Charles Oliveira, UFC lightweight champion and holder of multiple records in the organization, will participate in the SBC Summit 2026 as the brand ambassador for Aviator. His appearance is due to the partnership with game developer SPRIBE. Oliveira will be present at the SPRIBE booth (A416) on Tuesday, September 29, and will take the main stage, Super Stage, on Wednesday, September 30, at 11:30 AM.

Charles Oliveira's Presentation at SBC Summit

On Tuesday, September 29, Oliveira will participate in a meet-and-greet with attendees at the SPRIBE booth from 2:00 PM to 4:00 PM. This will offer the opportunity to meet him, take photographs, and connect with one of the most accomplished champions in the sport.

Presence at the Super Stage

On Wednesday, September 30, Charles Oliveira will step onto the main stage at the MEO Arena. This event will start at 11:30 AM and will focus on his sporting experience at the highest level, exploring themes such as excellence under pressure and how collaborations between athletes and brands can open new international audiences. This segment will discuss sporting excellence, resilience, and genuine partnerships between athletes and brands in the gaming sector.

"Charles Oliveira is one of the most exciting fighters in UFC history," said Rasmus Sojmark, CEO of SBC. "His presence at the SBC Summit is a unique experience."

SPRIBE's Participation and Global Partnerships

David Natroshvili, co-founder and CEO of SPRIBE, emphasized that Oliveira represents the ambition and connection with fans that Aviator aims to embody. "His journey from São Paulo to becoming one of the most successful fighters is remarkable."

Other Notable Guests

Oliveira will be part of a prominent list of sports and business figures attending the SBC Summit 2026. The Super Stage program will also feature Michael Jordan, Carsten Koerl, and Jason Robins for the business leadership session. This event will take place at the Feira Internacional de Lisboa and the MEO Arena, from September 29 to October 1, where 40,000 industry professionals are expected.

More details about Oliveira's appearance at the booth, the SPRIBE networking event, and his intervention at the Super Stage will be published in the official SBC Summit agenda as they are confirmed.

Tickets for SBC Summit 2026

• Expo Pass: €0 — access to the exhibition, including the SPRIBE booth.
• Conference Pass: €599 — attendance at the Super Stage and other sessions.
• VIP Pass: €999 — total access, including Tiesto's performance at INFINITY Lisboa.