Codere Online Secures Multi-Year NFL Betting Partnership in Mexico

Codere Online has signed a multi-year agreement with the National Football League (NFL) to serve as the NFL's official betting partner in Mexico. The deal covers sponsorship of the 2026 NFL Mexico City Game and Super Bowl LXI in Los Angeles, signalling a strengthened relationship between a listed betting operator and one of the most significant sports leagues globally.

Codere Online's Official NFL Betting Partner Status in Mexico

Codere Online (Nasdaq: CDRO / CDROW) announced on September 10, 2026, that it will hold four distinct sponsorship designations as part of its agreement with the NFL:

• Official Betting Partner of the NFL in Mexico
• Official Partner of Super Bowl LXI
• Official Partner of the NFL Mexico Game
• Official Sports Betting Sponsor

The sponsorship covers two headline events: the 2026 NFL Mexico City Game, which will see the San Francisco 49ers face the Minnesota Vikings on November 22, 2026, and Super Bowl LXI, scheduled for Los Angeles in February 2027. Codere Online's status allows it to deploy branding and marketing tied directly to these events within the Mexican market.

Strategic Importance for Codere Online and the NFL

This agreement marks a key move for Codere Online as it seeks to consolidate its reputation in the Mexican sports betting landscape. Carlos Sabanza, Codere Online’s Director of Sponsorships and Public Relations, commented that the partnership with the NFL is "an important milestone for Codere Online and reinforces our ambition to remain associated with world-class sports properties." He emphasised both the company's premium positioning and its long-term commitment to the Mexican market, referencing the country's strong affinity for the NFL.

Arturo Olivé, Managing Director of NFL Mexico, described Mexico as one of the NFL's most important international markets, with a substantial and engaged fan base. Olivé expressed confidence that Codere Online’s local stature would help raise the profile of the league's activations:

"We are pleased to welcome Codere Online, one of Mexico’s most established and recognized online gaming and sports betting operators, as a partner. Together, we will elevate the fan experience through innovative activations, exclusive opportunities and unique moments that bring supporters closer to the NFL." — Arturo Olivé, NFL Mexico

Scope of Activations and Market Engagement

Codere Online detailed a range of activations planned under the agreement, including:

• Hospitality and VIP experiences at NFL events
• Marketing campaigns spanning multiple Mexican cities
• Opportunities for fans to obtain official NFL merchandise
• Content and event experiences delivered according to responsible gaming, integrity, and compliance standards

The operator indicated that these activities are intended not just to boost visibility but to offer differentiated value to both new and existing bettors in the Mexican market. NFL branding, when paired with regulated sports betting promotions, seeks to attract fans who follow the NFL both in Mexico and across Latin America.

Regulatory and Compliance Considerations

Codere Online’s partnership with the NFL is framed within compliance requirements covering responsible gambling and integrity. The company highlighted its intention to align all promotions and experiences with regulatory obligations in Mexico. Codere Online is already a familiar operator in the country's regulated market, where international sporting events have traditionally been a key acquisition and retention tool for local licensees.

Broader Implications for Sports Betting Partnerships

The agreement places Codere Online among a select group of international gaming operators to have secured such high-visibility official designations with a US sports league for a Latin American market. These kinds of arrangements are increasingly attractive to operators aiming to combine brand-building with exclusive promotional access to popular sporting events, particularly in markets with established fan bases and developed online betting infrastructure.

Previous NFL partnerships in the Americas have tended to focus on US-facing operators. Codere Online’s deal is notable for its direct targeting of Mexican bettors and for the breadth of activations attached to both a local event (NFL Mexico City Game) and a global one (Super Bowl LXI).

Outlook for Codere Online and NFL Mexico Partnerships

This development reinforces Codere Online’s long-term investment strategy in Mexico and provides the NFL with a regulated channel to engage fans through betting-linked experiences. The multi-year commitment suggests both parties are banking on continued growth in regulated sports betting in Mexico, amid a climate of tightening standards around marketing and sponsorships.

While the financial terms and specific market performance targets of the partnership were not disclosed, the scope of activity outlined positions Codere Online to benefit from increased engagement during the NFL season — particularly in connection with the November 2026 game and the following year’s Super Bowl. Whether this relationship sets a template for further operator-league deals in other jurisdictions remains to be seen.