Codere Online to Become Official Betting Sponsor of the NFL in Mexico

Codere Online (Nasdaq: CDRO / CDROW) announced a multi-year agreement with the National Football League (NFL), designating itself as the official sports betting sponsor of the league in Mexico. The alliance, which runs until at least February 2027, encompasses sponsorship of the 2026 edition of the NFL Mexico City Game and Super Bowl LXI in Los Angeles. The company describes this deal as a strategic advancement to reinforce its position in one of the most relevant international markets for the NFL and expand its visibility during major sporting events.

Details of the Multi-Year Agreement with the NFL

The agreement grants Codere Online four distinctive designations:

• Official Betting Sponsor of the NFL in Mexico
• Official Partner of Super Bowl LXI
• Official Partner of the NFL Mexico Game
• Official Sports Betting Sponsor of the league

The company reported that it will be the sponsor of the 2026 NFL Mexico City Game, scheduled for November 22 in Mexico City. In that game, the San Francisco 49ers will face the Minnesota Vikings. Additionally, Codere Online will have a presence as the official partner at Super Bowl LXI, which will take place in Los Angeles in February 2027.

Statements: Codere Online and NFL Mexico

Carlos Sabanza, Director of Sponsorships and Public Relations at Codere Online, described the alliance as "a significant milestone." Sabanza stated:

“Partnering with the NFL, one of the most iconic and influential brands in global sports, is a major achievement for Codere Online and reinforces our goal of being linked to top-tier sports properties. This agreement consolidates our premium positioning and underscores our long-term commitment to Mexico, where there is extraordinary passion for the NFL. Together, we hope to create distinctive experiences that bring fans closer to the game and enhance our betting and entertainment offerings.” — Carlos Sabanza, Codere Online

Arturo Olivé, General Director of NFL Mexico, emphasized the local relevance and the operator's experience:

“Mexico is one of the most vibrant and relevant international markets for the NFL, with millions of fans participating year-round. We welcome Codere Online, one of the most established and recognized online gaming and sports betting operators in Mexico, as a partner. Together we aim to elevate the fan experience through innovative activations, exclusive opportunities, and unique moments that further connect followers with the NFL.” — Arturo Olivé, NFL Mexico

Activations and Visibility During Key Events

Codere Online detailed that the alliance will involve several in-person and digital actions:

• Hospitality experiences and VIP packages at key NFL events
• Marketing activations in various Mexican cities
• Opportunities related to merchandise and official NFL content

The content and campaigns will be aligned with the principles of responsible gaming and regulatory compliance. The company seeks to ensure the integrity of advertising and betting activities, closely following local regulations in Mexico.

Mexico, a Central Market for Sports Betting

The NFL identifies Mexico as one of its most active international markets, with a large fan base and high interaction with the sport and related betting. The incorporation of Codere Online as a sponsor, one of the most recognized sports betting operators in the country, responds both to the ambition of the company and the league's interest in strengthening its local presence.

The agreement covers brand presence rights and exclusive experiences associated with the two major events: the NFL Mexico City Game 2026 and Super Bowl LXI. For Codere Online, the contract represents a relevant platform for attracting users and standing out in an increasingly competitive local offering.

Compliance, Integrity, and Responsible Offering

The company emphasized that its participation only encompasses activities that comply with integrity criteria, responsible gaming, and Mexican regulatory requirements. This will be relevant both in delivering experiences and in showcasing content and marketing. The relationship with the NFL must adhere to the guidelines governing sports betting activities in Mexico, where Codere Online has an established presence.

The company’s outlook suggests that the partnership, at least until 2027, will set the pace for new collaborations between betting operators and international leagues focusing on established providers and regulatory compliance in the local industry.