DELULU Gaming Sets C-Level iGaming Dinner in Lisbon During SBC 2026

DELULU Gaming, a recent entrant to the iGaming supplier space, has confirmed it will host an exclusive C-level dinner on 30 September at Bonança restaurant in Lisbon. The event, timed to coincide with the broader industry presence in Portugal for SBC, aims to bring together approximately 300 senior executives and partners for a private, business-focused evening.

DELULU Gaming C-Level Dinner: Focus and Format

The invitation-only dinner is designed as a networking opportunity for DELULU Gaming’s partners and industry heads. Bonança restaurant, which typically embodies maritime Lisbon with its warm wood décor and traditional Portuguese tiles, will be remodelled for the night to reflect DELULU’s brand persona. Attendees can expect a transformed atmosphere: fishing nets overhead, ropes and nautical curiosities throughout the venue, and flashes of DELULU pink paired with classic azulejo patterns. The event marks the company's first major in-person gathering with its partner network since launching operations.

“We’ve had a very busy first few months, and we’ve built a lot of new relationships in that time. Now we want to get to know our partners better, spend proper time together, and meet more of the people we hope to build something great with in the future,” said Danielle Calafato, Chief Commercial Officer at DELULU Gaming.

Strategic Networking in Lisbon for iGaming Leaders

By hosting this event during SBC, DELULU Gaming intends to leverage the industry's convergence in Lisbon. The dinner is positioned as an alternative to 'calls, emails, and quick conference meetings', offering C-level executives a chance for substantive conversations in a more relaxed setting. According to DELULU, the evening’s format will be straightforward: a menu of Portuguese dishes, drinks, and live music, with a focus on building relationships and generating new ideas.

The guest list consists of existing and prospective DELULU partners, including many brought together through the company’s collaboration with SBC. Registration is required, and participation is limited to approved invitees. The company has opened a registration process for those interested, emphasizing that space is limited due to the private nature of the event.

DELULU Gaming’s Market Approach and Brand Positioning

Since its market entry earlier this year, DELULU Gaming has sought to differentiate itself through both its product and brand communications. This C-level dinner forms part of the company’s strategy to consolidate its presence among key decision-makers. While DELULU references 'a product that plays by its own rules', the company has yet to release specific details about its offering or growth figures. The Lisbon event, then, is as much about brand storytelling as it is about business development.

“We want it to be one of those evenings people leave with a few new contacts, a few new ideas, and perhaps the beginning of something much bigger,” Calafato added.

Event Details: Schedule, Venue and Access

• Date and time: 30 September, during the same week as SBC’s Lisbon events
• Venue: Bonança restaurant, with a full private hire
• Guest list: Approximately 300 C-level and senior iGaming professionals
• Access: By invitation and registration only; capacity is strictly limited
• Format: Informal dinner, Portuguese cuisine and wine, live music, and extended networking

DELULU’s decision to coincide its event with SBC’s Lisbon programme highlights the continued importance of physical gatherings for partner engagement in the post-pandemic iGaming sector.

Sector Dynamics: Hospitality as a Relationship Tool in iGaming

As competition for operator attention grows, newer suppliers like DELULU Gaming are turning to hospitality-driven experiences to deepen existing partnerships and initiate new ones. Targeted C-level events have become a common tactic for organisations aiming to bypass the noise of the exhibition floor and focus on high-value prospects. While the commercial success of such gatherings remains difficult to quantify independently, they reflect a shift in B2B tactics—valuing time spent in trusted, informal environments as much as volume-based outreach.

Registration and Next Steps

Attendance at the DELULU Gaming C-level dinner is subject to invitation and successful registration, with no open access for the wider SBC audience. The event’s exclusivity mirrors a broader pattern of carefully-curated relationship-building within the industry, where access is leveraged to foster a sense of community among top decision-makers. Further details, including guest confirmations and any product news, are likely to be revealed in the days leading up to the event.