Emotiva launches 'La Senda del Terror' with over €100,000 in prizes
Eight-day omnichannel campaign links online offers and in-venue activations, ending 31 Oct.
Key Takeaways
- Emotiva launches La Senda del Terror, an eight-day campaign offering over €100,000 in prizes.
- Emotivacasino.es will run daily bonuses, free spins and special promotions during the seven days before Halloween.
- The campaign features a Halloween tournament on EmotivaCasino and missions in the Emotiva Poker app to broaden participation.
- Emotiva Club members can access exclusive raffles, and promotional activities will run in physical venues over the Halloween weekend.
Emotiva is launching an eight-day campaign called La Senda del Terror with more than 100.000€ in prizes for Halloween. The promotion combines daily offers, exclusive raffles and special events across its online channel and physical venues; it culminates on 31 October with a major finale.
Schedule and online mechanics
During the seven days before Halloween, users of Emotivacasino.es will discover daily bonuses, free spins and special promotions through a themed calendar called "La Senda Del Terror." The campaign also includes a special Halloween tournament on EmotivaCasino and specific missions in the Emotiva Poker app to expand participation opportunities.
Omnichannel approach and physical presence
The initiative includes special raffles for members of Emotiva Club, the company's loyalty programme, and will deploy a series of prizes and promotional activities in physical venues throughout the Halloween weekend. The calendar closes on the 31st with a final event that brings together the most prominent promotions.
Declared objective
The company presents the campaign as a bet to connect its digital and in-venue ecosystem and to offer an integrated experience for customers during Halloween.
Frequently Asked Questions
How much money will Emotiva award in La Senda del Terror?
Emotiva will distribute more than €100,000 in prizes across the campaign. That total covers promotions, raffles and activities both online and in physical venues.
When is the campaign's final event held?
The final event takes place on 31 October. The campaign runs for eight days, with daily promotions during the seven days leading up to Halloween.
Which online platforms and products take part in the campaign?
The campaign is present on Emotivacasino.es and includes a special tournament on EmotivaCasino, as well as specific missions in the Emotiva Poker app, offering options for both casino and online poker players.
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About the author
Emilio Navarro
Industry Technology Correspondent
Emilio Navarro covers the cross-cutting technology and business of iGaming — platforms, data and AI, compliance tooling, affiliate marketing, financial results, and the stories that fit no single rubric. The reports open with the announcement, cite vendors and figures exactly as published, and keep a healthy distance from press-release language. When a supplier unveils a new engine or the advertising rulebook changes, Emilio Navarro reports what genuinely changes.
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