Global TV Experts hires Maddie Minty for international expansion
Ex-Virgin Media director will lead TV sales and growth from London in key markets
Key Takeaways
- Global TV Experts named Maddie Minty international growth manager on 19 October 2026.
- Minty will be based in London and brings a decade in telecommunications with roles at Virgin Media, Netomnia and Toob.
- Her remit includes supporting brand awareness, lowering acquisition costs and refining growth strategy via TV advertising.
- Minty will operate in markets including Canada, the EU and Africa, and in recently launched geos such as the US.
Global TV Experts (GTE) announced the appointment of Maddie Minty as international growth manager on 19 October 2026. Minty, based in London, joins the media-buying agency after a decade in telecommunications, where she held roles including sales manager and head of community engagement at Virgin Media, Netomnia and Toob.
Profile and responsibilities
In her new role, Minty will work with prospective clients globally, focusing on sectors such as iGaming, e‑commerce and travel. GTE said her remit includes supporting brand awareness, acquisition costs and refining growth strategy through TV advertising.
Markets and coverage
The company indicated Minty will operate in established markets such as Canada, the EU and Africa, as well as in geos recently launched like the US. Minty’s base is London.
“Welcoming Maddie into the team has already proven to be a winning decision. With her expertise in sales and engagement, she’s the perfect fit to help GTE continue our global growth strategy,” said Adam Shorts, COO at Global TV Experts.
Minty said:
"I have always prided myself on working with companies where the team around me is engaged, wants to make a positive difference, and genuinely cares about the customer and the impact we can have. I felt that alignment with the team at GTE straightaway and knew it was where I wanted to take the next step in my career."
Frequently Asked Questions
When did Global TV Experts announce Maddie Minty’s hiring?
Global TV Experts announced the hire on 19 October 2026 and published the appointment the same day.
What experience does Maddie Minty bring to GTE?
Maddie Minty brings a decade of experience in telecommunications, having held positions including sales manager and head of community engagement at Virgin Media, Netomnia and Toob.
Which markets will Minty cover for GTE?
GTE said Minty will work in established markets such as Canada, the European Union and Africa, and in recently launched geos including the United States.
What objectives will Minty have in her new role?
Her objectives are to support brand awareness, reduce acquisition costs and refine growth strategies through television advertising, as stated by GTE.
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About the author
Emilio Navarro
Industry Technology Correspondent
Emilio Navarro covers the cross-cutting technology and business of iGaming — platforms, data and AI, compliance tooling, affiliate marketing, financial results, and the stories that fit no single rubric. The reports open with the announcement, cite vendors and figures exactly as published, and keep a healthy distance from press-release language. When a supplier unveils a new engine or the advertising rulebook changes, Emilio Navarro reports what genuinely changes.
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