Guide for First-Timers at the SBC Summit 2026

Attending the SBC Summit for the first time can be an exciting experience. With over 40,000 industry professionals, hundreds of exhibitors, and multiple networking opportunities over three days, it is one of the largest events in global gaming. You don’t need to see it all to be successful. With the right approach, your first SBC Summit can be thrilling rather than overwhelming.

Define Your Objectives

Before arriving in Lisbon, it is essential to consider what would make the SBC Summit a success for you and your company. Whether you are looking to close deals, strengthen existing relationships, discover new products, or learn from leaders, having one or two clear objectives will help you make better decisions. Ask yourself:

• What is my primary goal? Whether it’s education, networking, or business development.
• Who do I want to meet? Identify some companies or professionals you wish to connect with.
• What do I want to learn? Choose the markets or technologies that are most relevant to your role.

Doing this will prevent you from trying to do everything at once and will allow you to focus on a more productive plan.

Choose the Right Ticket

The SBC Summit offers several types of tickets, each designed for a different experience. Make sure to understand what areas and sessions are included with your pass:

• Expo Pass: Only for exploring the exhibition area.
• Conference Pass: Attendance at conferences.
• Networking Pass: Prioritizes networking.
• Business Pass: Includes education and networking.
• VIP Pass: For a complete experience.

Carefully evaluate which ticket best suits your objectives before purchase.

Book Your Travel and Accommodation

With thousands of delegates traveling to Lisbon, flights and hotels become more expensive as the event approaches. Be sure to book in advance. Attendees can access exclusive travel and accommodation benefits.

• Flights: Discounts with TAP Air Portugal.
• Hotel: Preferred rates through the official partner LEADING.

Download the SBC Connect App

The SBC Connect app is essential for managing your week. It allows you to:

• Search registered attendees.
• Filter by company or market.
• Create your personalized agenda.
• Receive live notifications.

With a VIP, Networking, or Business pass, you gain early access, allowing you to send messages and meeting requests.

Credential Collection

Avoid long lines on the first day by collecting your credential in advance:

• Airport: From September 27 to 30.
• FIL Pre-Registration: September 28.

Make sure to have your credential before the main event starts.

Familiarize Yourself with the Venue

Knowing the layout of the venue will save you time. Key areas include:

• Casino & iGaming Zone
• Payments Expert Summit
• Player Protection Space
• Festival Plaza, among others.

This will prevent you from scheduling consecutive appointments on opposite sides of the venue.

Conference Schedule

The SBC Summit features over 600 experts across six different stages. Use the app to consult the schedule and save the sessions that interest you most. The stages include:

• Super Stage
• Global & Emerging Markets
• Technological Innovation
• Regulation & Compliance

Education+ for Hands-On Learning

Education+ offers hands-on learning through academies and masterclasses, available as an upgrade for €249.

• Technology Academies: AI, CRM, Web3.
• Masterclasses: Betting Trading, Responsible Gaming.

Structured Networking

The SBC Summit 2026 presents various networking formats designed around shared markets:

• Speed Networking
• Guided tours on the exhibition floor
• Regulatory Meetings

It is essential to register early to secure a spot.

Evening Networking Events

The SBC Summit will feature several evening events:

• Opening Party: September 29
• Closing Party INFINITY Lisbon: October 1

Don’t return to the hotel right after the exhibition.

Build a Realistic Daily Schedule

Avoid an overloaded calendar that causes you stress. Leave time to eat and engage in informal conversations.

Bring the Essentials

• Lightweight and breathable clothing
• Comfortable shoes
• Portable charger
• Business cards

Your efforts will make the SBC Summit an event to remember, beyond just being another conference in your agenda.