How 1win Partners accelerates affiliate growth in new GEOs

1win Partners offers affiliate networks localized materials, operational support and payment structures designed to shorten the time from idea to first revenue. The program, the official affiliate arm of 1win, operates in more than 35 GEOs and pays up to $250 per CPA, RevShare from 50% and hybrid alternatives; it also makes weekly payments in cryptocurrency and other payment systems. Written by Emilio Navarro, Corresponsal de tecnología del sector.

1win Partners: the affiliate program that promises fast starts in every GEO

1win Partners is the official affiliate programme of 1win, the international brand founded in 2016 present in more than 35 GEOs. The core proposition is that operations that normally take time when launching in a new market—creative production, landing localisation, technical setup and testing—are managed by the programme itself so partners can focus on traffic and scaling.

From day one affiliates receive localized creatives, landing pages, apps and PWAs, promo codes and a kit tailored to each GEO, platform and traffic source. The technical ecosystem 1win provides includes postback, sub-ID, API and deeplinks, plus real-time analytics to identify where conversion stalls.

Commercial terms: CPA, RevShare and models for high volumes

Standard terms allow CPA work with rates up to $250, RevShare from 50%, hybrid models or a sub-affiliate scheme. Partners with higher volumes negotiate terms individually.

Payments are made weekly in cryptocurrency and via popular payment systems; verified affiliates can also request on-demand payouts. These terms aim to reduce cash friction for teams with high investment velocity.

How 1win Partners handles the technical side of entering new GEOs

1win operates with focus on regions such as Latin America (LATAM), South Asia, the Commonwealth of Independent States (CIS) and Africa. The technical advantage is that integrations are not rebuilt each time: postback systems, API, deeplink and analytics remain the same while launch materials arrive already localized for the specific GEO.

This approach reduces repetitive tasks. According to the programme, the same infrastructure allows funnels to be moved between markets without rebuilding the technical architecture, and the dedicated affiliate manager supports setup, funnel optimisation and delivery of custom creatives when needed.

Promotions, incentives and rewards for partners

The programme runs regular promotions that add cash and in-kind incentives to boost volumes. Prizes include cash, trips to sporting events, tech equipment and other rewards. The top prize of the “IPL: 1win Partners Edition” promotion was a trip to the Formula 1 Monaco Grand Prix with Platinum VIP tickets, flights and accommodation. During the 1win World Cup event, partners competed for a prize pool of $100,000.

In addition, 1win rewards community contribution with exclusive items: WINNING CODE, a limited apparel line inspired by Formula 1, is awarded for achievements such as campaign results, participation in activities or promising ideas.

Community and events: networking and in-person activities

By joining 1win Partners, affiliates enter a community that organises meetups, sporting tournaments and partner events around the world. In 2026, 1win held two Padel Day tournaments in Limassol and Tbilisi; the second edition exceeded 500 registrations and included founders, media buyers, affiliate managers and other industry figures.

These gatherings serve both for networking and for strengthening relations with the team and obtaining direct feedback on materials and promotions. The programme positions these events as part of relational support to scale campaigns.

Cases and metrics: daily payouts and scaling examples

1win pays more than $1 million each day, according to the programme. The case archive published by the team documents notable scale-ups: SEO Nomad obtained $650,000 in RevShare; Private Inc earned $218,000 from Facebook traffic in Argentina and generated more than $25 million in total revenue in the Indian market.

The programme has also been recognised in the industry: between 2025 and 2026 1win Partners received more than ten awards, including Best Affiliate Management of the Year at the AffPapa iGaming Awards LATAM, Best Affiliate Platform at the Eventus International Awards and Best Affiliate Program at MiGEA.

Brand and products that support user retention

1win describes itself as a technology platform focused on sports, esports and community products. Within esports, the company runs its own team: its CS2 roster beat the then-world-number-one Team Spirit 2–0 and reached the global top 14. The brand also develops social formats like Betwave, where users discuss sporting events and share analysis.

In 2026 the firm expanded its media presence with ambassadors: Olympic champion Gable Steveson and UFC fighter Ignacio Bahamondes joined 1win, while football legend Luis Suárez acted as an expert and ambassador during the World Cup. These partnerships keep the brand visible and help scale in new GEOs.

What affiliates should consider before joining

The core value is the reduction of operational work prior to launch, but affiliates should evaluate whether the commercial terms and payment methods fit their financial and tax structure. It is also advisable to check the availability of localized creatives for the target GEO and the capacity of the assigned manager to handle creative or technical needs during the launch.

For affiliates seeking to register interest or learn more, 1win Partners maintains a contact and registration channel through its professional section. For brand proposals and campaigns focused on sports betting, 1win offers specific materials available on the [sports](/sports) page and in the [b2b](/b2b) section.

“The goal of the programme is for partners to reach results faster without rebuilding the technical infrastructure,” said a programme representative in the official description, regarding the localisation and support strategy.

Written by Emilio Navarro.