How the iGaming.com Group B2B model works and its editorial expansion

iGaming.com Group has integrated the outlet Relevo into its editorial portfolio and maintains a B2B offer based on lead generation through brands the group owns and directly edits. Founded in Varna, Bulgaria, in 2011, the group manages more than 300 websites in over 40 regulated markets and reports around 300 employees across 27 countries working in 25 languages. The 2026-27 season is Relevo's first full editorial cycle within the group.

## iGaming.com Group B2B model: lead generation from owned properties

The commercial B2B core of iGaming.com Group is straightforward: produce market-specific reviews and guides, data-based comparison tools and SEO content designed to capture high-conversion intent traffic. The portfolio includes localized brands such as sitiscommesse.com in Italy, Bestbettingsites.co.uk in the United Kingdom, Slots.info and the global comparator Online-Casinos.com.

The proposition for operators is explicit: work only with pages that serve a regulated market and send players to operators licensed by the competent regulator in each jurisdiction. The group keeps a deliberately limited partner list, conditioned on local licensing.

## Compliance and relationships with regulators

iGaming.com Group requires that operators it collaborates with hold licences issued by the regulator of the market each page serves; regulators mentioned include the Agenzia delle Dogane e dei Monopoli (ADM) in Italy, the UK Gambling Commission (UKGC) in Great Britain and the Dirección General de Ordenación del Juego (DGOJ) in Spain. The group states it has not received enforcement actions from gambling or advertising authorities in any market where it publishes since its founding.

Local teams in Germany, the United Kingdom, Spain and Italy enable daily monitoring of licensing requirements, advertising rules and player-protection obligations. That oversight is especially relevant in Spain, where the DGOJ has developed its own intervention algorithm to press operators on player protection.

## Player protection integrated into the B2B offer

The group has embedded player-protection measures across its editorial network. iGamingCare, iGaming.com Group's safer-gambling platform, offers a set of tools: a self-assessment test, a directory of professional support centres, a safer-gambling guide and a support chat powered by artificial intelligence available 24/7. iGamingCare also publishes practical guidance on deposit limits and reality checks.

These capabilities form part of the commercial pitch when the group presents its product to affiliate managers and to operators: the network does not only direct traffic, it also incorporates safety measures and player signalling.

"Editorial independence is one of Relevo's core principles," said Giannina Mundaca Castillo, Editor-in-Chief of Relevo. "Decisions about what to publish and how to approach each subject will remain with the editorial team."
— Giannina Mundaca Castillo, Editor-in-Chief

## Operations, resources and geographic reach

Operationally, iGaming.com Group runs hubs in Berlin and Varna and maintains teams in New Jersey, Amsterdam, Milan and Netanya. The company has used a remote-first model since 2022. Its core markets remain Germany, the United Kingdom, Spain and Italy, and coverage is increasing in Denmark and the Netherlands, among other regions.

The group emphasises that its commercial partner list is limited to operators licensed by the local regulator of each page, a point affiliates value when evaluating partnerships because regulatory risk is reduced. For operators and compliance teams this is typically presented as a benefit on the commercial side of their discussions on [/b2b](/b2b) and [/regulation](/regulation).

## Relevo: the bet on sports audiences in Spain

The addition of Relevo, the sports outlet launched by Vocento in 2022, is the latest asset for the group. Vocento no longer holds a stake in Relevo; Relevo.com now publishes within iGaming.com Group and the 2026-27 season is its first full editorial cycle integrated into the group's portfolio.

Andreas Ditsche, the group's CEO, has described the operation as a long-term strategy: to build "a high-quality and financially sustainable media brand" in Spain, supported by the group's technology, data and operational capabilities. The integration aims to reach sports audiences that were traditionally targeted by sponsorship, but the group intends to do so through editorial and comparative product.

"Spain is an important long-term market for iGaming.com Group," said Andreas Ditsche, the group's CEO.

## What this means for operators and affiliate managers

For an operator, iGaming.com Group's offer means access to localized traffic and conversion-optimised content, conditional on holding the appropriate licence in each market. For affiliate managers, the record without sanctions and the player-protection layer — via iGamingCare and local compliance teams — are part of the commercial argument when assessing a new partnership.

For commercial and regulatory compliance teams, the practical point is that the group centralises content and data but applies market-specific controls through local teams and editorial policies that, the group says, respect the editorial independence of acquired brands.

## Final observations

The group's model combines owned editorial assets, traffic quality control and a layer of player-responsibility designed to reduce regulatory risk. Relevo's entry in 2026 completes a push into sports audiences in Spain that the group describes as strategic and long-term.