iGaming AFRIKA Named Event Partner for 2026 African Gaming Forum at SBC Summit

SBC has announced iGaming AFRIKA as the official event partner for the African Gaming Forum, a dedicated day-long convening for African market stakeholders that will take place during SBC Summit week in Lisbon on 30 September 2026. By formalising the partnership, SBC signposts a commitment to African market representation and industry integration at one of the sector’s largest gatherings of the year.

Focus on African Market Nuances and Regulatory Change

The African Gaming Forum, running from 11:30 to 19:00 at the Myriad Hotel, will convene leading regulators, operators, and industry representatives from across the continent. iGaming AFRIKA, founded in 2022, provides B2B and B2C industry coverage and has grown into the most widely cited media platform for Africa’s gaming and betting sectors. In its role as event partner, the media group delivers local expertise and stakeholder networks, enhancing the Forum’s engagement across Africa’s heterogeneous regulatory and market context.

According to SBC Founder and CEO Rasmus Sojmark,

“No two of Africa’s gaming markets are moving in the same direction. Regulation, maturity, opportunity – it all looks different market by market, which is exactly why we needed a partner who understands those nuances.”

He noted that iGaming AFRIKA’s track record and understanding provide access to the right decision makers and subject-matter experts for Forum content.

African Gaming Forum Agenda: Coverage Across Key Markets

The Forum’s agenda is structured around the industry’s most active and complex national markets—South Africa, Kenya, Ghana, Ethiopia and Nigeria—reflecting their diverging regulatory models and growth trajectories. The day opens with a regulator panel examining continental models, followed by a CEO segment centred on expansion strategies and operational realities for new market entrants.

Further targeted sessions will address:

• Ghana’s position as a growth engine for the region
• The implications of Kenya’s Gambling Control Act
• Potential changes to the tax framework in South Africa
• Ethiopia’s emerging iGaming sector
• Regulatory shifts underway in Nigeria

Several senior figures are set to speak, including Bashir Are (CEO, Lagos State Lotteries and Gaming Authority), Emmanuel Siisi Quainoo (Acting Commissioner, Gaming Commission of Ghana), Ronnie Whelan (CEO, Kingmakers), John Mutua (CEO, Association of Gaming Operators Kenya), Simon Gregory (CEO, SunBet), and Peter Maina Karimi (Director General, Kenya’s Gaming Regulatory Authority). This range of market representation underscores SBC’s emphasis on practical knowledge-sharing and regulatory clarity.

Strategic Value for African Industry Engagement

iGaming AFRIKA’s backing brings direct benefits for African participants. In the view of Jeremiah Maangi, CEO of iGaming AFRIKA:

“Our mission has always been to give African gaming a platform. SBC shares that ambition, and this partnership is proof of it...Bringing the African Gaming Forum into SBC Summit week means African stakeholders get direct access to the world’s biggest gaming conversations, and the world gets a clearer view of one of the industry’s most important growth stories.”

The Forum’s alignment with SBC Summit week ensures African leaders attend and participate in the wider sector exchange, facilitating learning from established markets and regulatory frameworks around the world. This creates opportunities for dialogue not only among African markets but with a global cross-section of operators, suppliers, and regulators. For further coverage on African market shifts, operators may consult the regulation and b2b sections.

Event Integration With SBC Summit Lisbon 2026

The African Gaming Forum is part of the official agenda for SBC Summit 2026, scheduled from 29 September to 1 October at the Feira Internacional de Lisboa (FIL) and MEO Arena. SBC expects 40,000 delegates this year, marking the event as the largest in its portfolio. Attendees across the three days can anticipate networking, product demos, and a CPD-certified conference programme.

The broader Summit features notable appearances from figures well outside the core industry, including Michael Jordan and UFC Lightweight Champion Charles Oliveira, plus a headline closing concert by Tiësto at INFINITY Lisbon. The African Gaming Forum itself is strictly invite-only, signalling its focus on decision makers and senior stakeholders concerned with the direction of African gaming markets.

Implications for Vendors and Markets

For solution vendors and platform providers, the partnership signifies increased demand for region-specific expertise and an audience seeking practical insights on regulatory change, tax planning, and cross-border expansions. African and global investors looking at entry or expansion can expect more analytical content via iGaming AFRIKA’s established media channels, interviews, and analysis targeting news relevant to the African context. The Forum’s exclusive, closed-door setup is expected to generate actionable takeaways for both operators and policymakers.