iGaming AFRIKA to Partner with African Gaming Forum at SBC Summit
The exclusive event will bring together regulators and operators from Africa on September 30 in Lisbon, with iGaming AFRIKA providing regional expertise at the SBC Summit 2026.
Key Takeaways
- SBC named iGaming AFRIKA as the official partner of the African Gaming Forum during the week of SBC Summit 2026 in Lisbon.
- The invitation-only forum will bring together key regulators, operators, and investors from the African gaming sector.
- The program will address regulatory advancements and opportunities in South Africa, Kenya, Ghana, Ethiopia, and Nigeria.
- The alliance reinforces SBC's commitment to securing a strategic and ongoing place for Africa within the SBC Summit.
SBC has designated iGaming AFRIKA as the official partner of the African Gaming Forum, an event that will take place during the week of the SBC Summit 2026 in Lisbon. The forum is scheduled for Wednesday, September 30, from 11:30 AM to 7:00 PM at the Myriad Hotel and will be invitation-only, gathering senior executives, regulators, and operators from the African gaming industry. This meeting aims to position the key markets of the African continent within one of the most relevant global gatherings of the sector.
iGaming AFRIKA: Strategic Partner for the African Ecosystem
iGaming AFRIKA, a platform founded in 2022, has established itself as the go-to information source for both B2B and B2C professionals in the gaming, betting, and lottery sectors in Africa. The company provides news, interviews, market analyses, and podcasts that serve as resources for operators and regulators across the continent. As a partner of the event, iGaming AFRIKA will contribute local knowledge and its network of contacts in the region, facilitating access to authorities, operators, and investors throughout the day.
SBC Strengthens Its Focus on African Markets
For SBC, this alliance goes beyond a one-off agreement. The organization aims to provide a structured and permanent space for Africa within the SBC Summit ecosystem. According to Rasmus Sojmark, Founder and CEO of SBC:
"No African market progresses the same as another. Regulation, maturity, opportunities; each country is different, which requires a partner who understands those particularities well. iGaming AFRIKA was the natural choice, as its expertise allows for selecting the right players in Lisbon and connecting Africa with global exchanges in real-time."
The African Gaming Forum becomes a platform where African representatives can interact directly with the rest of the industry, accessing global conversations and exposing the continent's unique challenges and opportunities.
A Program Focused on Regulation and Growth Opportunities
The forum will open with a panel of regulators analyzing regulatory models at the continental level. Subsequently, a CEOs roundtable will be held to discuss the realities of operating and expanding in Africa. Other confirmed topics for the day include:
- Sustained sector growth in Ghana
- The Kenya Gaming Control Act
- Potential tax changes in South Africa
- iGaming prospects in Ethiopia
- Evolution of the regulatory environment in Nigeria
Executives such as Bashir Are (CEO of Lagos State Lotteries and Gaming Authority), Emmanuel Siisi Quainoo (Acting Commissioner of the Gaming Commission of Ghana), Ronnie Whelan (CEO of Kingmakers), John Mutua (CEO of Association of Gaming Operators Kenya), Simon Gregory (CEO of SunBet), and Peter Maina Karimi (Director General of Kenya’s Gaming Regulatory Authority) will participate, among others.
The Vision of iGaming AFRIKA and Global Access to the Industry
Jeremiah Maangi, Founder and CEO of iGaming AFRIKA, emphasized the importance of the alliance:
"Our mission is to provide a platform for African gaming. SBC shares this ambition, and the collaboration proves it. Including the African Gaming Forum in the week of the SBC Summit enables African players to access the major global discussions directly and allows the global industry to better understand Africa's relevance in the sector’s growth."
SBC Summit 2026: Beyond Networking
The African Gaming Forum is part of the SBC Summit 2026, SBC's flagship event, which will gather 40,000 industry professionals at the Feira Internacional de Lisboa (FIL) and MEO Arena from September 29 to October 1. Over the three days, attendees will have access to networking, product demonstrations, and a certified conference program (CPD). Notable guests include Michael Jordan, Charles Oliveira, and a closing set by Tiësto at INFINITY Lisbon.
Access to the African Gaming Forum will be by invitation only. Interested individuals can express their interest through the channels provided by the organization. For additional information about the event and other sector developments, consult the news section.
Frequently Asked Questions
When and where will the African Gaming Forum take place?
The African Gaming Forum will be held on Wednesday, September 30, 2026, from 11:30 AM to 7:00 PM at the Myriad Hotel in Lisbon as part of SBC Summit week.
What role does iGaming AFRIKA play in the African Gaming Forum?
iGaming AFRIKA is the official partner of the event and brings regional knowledge and a network of key contacts, supporting interaction with African regulators, operators, and investors during the SBC Summit.
Which African markets will be at the center of the forum's discussions?
The forum will address advancements and challenges in South Africa, Kenya, Ghana, Ethiopia, and Nigeria, featuring thematic panels and representatives from regulatory bodies and leading companies from those countries.
Is the African Gaming Forum open to the public?
Access is by invitation only, aiming for an exclusive environment intended for decision-making and strategic discussions among leaders of the African gaming ecosystem.
What distinguishes SBC Summit 2026 as a global event in the sector?
The SBC Summit 2026 will gather 40,000 gaming professionals, featuring guests like Michael Jordan, Charles Oliveira, and Tiësto closing the event in INFINITY Lisbon, in addition to an academic and networking program.
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About the author
Emilio Navarro
Industry Technology Correspondent
Emilio Navarro covers the cross-cutting technology and business of iGaming — platforms, data and AI, compliance tooling, affiliate marketing, financial results, and the stories that fit no single rubric. The reports open with the announcement, cite vendors and figures exactly as published, and keep a healthy distance from press-release language. When a supplier unveils a new engine or the advertising rulebook changes, Emilio Navarro reports what genuinely changes.
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