Laura Taylor joins GameOn as Fractional CMO to strengthen marketing

GameOn appointed Laura Taylor to its Fractional CMO team on 19 October 2026, adding a marketing and brand specialist with more than 15 years of experience in iGaming. Taylor joins from Games Global, where she served as Senior Brand Manager, and previously worked at Microgaming.

Role and responsibilities

In her role as Fractional CMO, Taylor will act as a senior marketing partner for GameOn clients, covering marketing strategy, brand positioning and campaign planning, as well as guiding teams and delivering key initiatives. Alex Wilson, Head of Marketing Division at GameOn, said:

"Laura brings exactly the combination of strategic thinking, industry experience and hands-on delivery that our Fractional CMO clients need."

Wilson added that Taylor’s experience at Games Global and Microgaming gives her an inside understanding of the sector and the ability to turn that knowledge into commercially-focused marketing.

Statements from Laura Taylor

Laura Taylor, Fractional CMO at GameOn, said:

"I’m really excited to join GameOn and have the opportunity to work with such a varied range of businesses across the iGaming sector, bringing together strategic thinking with practical, hands-on marketing support."

Taylor highlighted the flexibility of the Fractional CMO model: it allows clients to access senior expertise tailored to specific priorities and challenges. She added that she expects to “become a genuine extension of clients’ teams, understand their commercial priorities and help turn them into focused, effective marketing activity.”

Context of the hire

GameOn brings Taylor on to bolster its [marketing services](/b2b) for iGaming clients. The firm retains its Fractional CMO structure to provide senior, practical support according to each business’s needs.