LoneStar Casino activated two nights of events and prizes in Austin during the Big Race
Two-night street activation with six leaderboard rounds, free spins and citywide pedicabs
Key Takeaways
- LoneStar Casino staged two nights of branded events in Austin on 23–24 October 2026, running from 20:00 to 01:00 each night.
- There were six leaderboard rounds in total (three per night at 21:00, 22:00 and 23:00) and registered eligible players received five free spins.
- Prizes included a smartphone as the grand prize, Ray-Ban Meta smart glasses, AirPods 5, Fujifilm Instax Mini 12 and Loop Experience 2 earplugs.
- A fleet of 10 branded pedicabs operated citywide during October and a LoneStar billboard was active from 23 to 26 October.
LoneStar Casino brought two nights of music, prizes and branded activity to downtown Austin during Big Race weekend. The activation took place on Friday 23 October 2026 at The Studio (East 6th Street) and continued on Saturday 24 October 2026 in downtown Austin; both nights ran from 20:00 to 01:00.
I write as Emilio Navarro, technology correspondent for the sector.
Activation format and schedule
The brand ran three rounds of [leaderboard](/casino) per night at 21:00, 22:00 and 23:00, amounting to a total of six contests across the weekend. Each round was a standalone "Spin the Wheel" competition. Registered, eligible players received five free spins usable in any of the rounds; registration for a LoneStar account was free and no purchase was required to receive the free spins.
The top five positions in each round qualified for tiered tech prizes. Winners were determined from LoneStar's platform records when each round closed and had to claim prizes in person within the applicable pick-up period. Participation was limited to eligible invitees aged 21 and over, subject to full Terms and Conditions.
Prizes and conditions
The prize line included a smartphone as the grand prize, Ray-Ban Meta smart glasses, AirPods 5, Fujifilm Instax Mini 12 and Loop Experience 2 earplugs. The statement clarifies the promotion was not sponsored, endorsed or administered by Apple, Meta, Fujifilm or Loop.
Additional eligible spins could count toward the applicable leaderboard according to the Official Rules; qualifying spins competed on the same ranking.
Street presence and city activity
Two LoneStar-branded vehicles remained on East 6th Street over the weekend, providing visibility and content points for guests and creators. Registered, eligible guests meeting requirements had the opportunity to take a "ride-along" through downtown Austin with a professional driver, subject to waiver requirements and applicable terms.
A fleet of 10 pedicabs branded with the LoneStar identity operated across the city during October, including race day, extending LoneStar's presence beyond the event venue. Additionally, a LoneStar billboard ran from Friday 23 October through Monday 26 October.
Music, content creation and hosts
The activation featured a DJ area, a bar on site and screens displaying the LoneStar brand. The DJ presented the leaderboard rounds and announced winners. A LoneStar neon installation served as a photo and content backdrop. LoneStar hosts worked inside and outside the venue to welcome eligible guests and assist with registrations.
Local Austin creators covered the activation, producing content focused on nightlife, lifestyle, luxury, car culture and the overall Austin experience. Local micro-creators were also invited to attend and share moments from the activation.
Event recap
Friday 23 October 2026 | The Studio, East 6th St, Austin | 20:00 to 01:00
Rounds: 21:00, 22:00 and 23:00
Saturday 24 October 2026 | Downtown Austin | 20:00 to 01:00
Rounds: 21:00, 22:00 and 23:00
City activity: 10 pedicabs during October; billboard from 23 to 26 October.
Legal notice: the promotion was operated independently by LoneStar Casino and was not sponsored, endorsed, administered by, or associated with Formula 1, Circuit of The Americas, any race organiser, any venue or any other third party. Restrictions apply: 21+ | No Purchase Necessary | Void Where Prohibited | T&C Apply.
Contact: LoneStar Casino [email protected]
Frequently Asked Questions
When were LoneStar’s activation nights in Austin held?
The activation nights took place on Friday 23 October 2026 and Saturday 24 October 2026, both running from 20:00 to 01:00. The first night was at The Studio (East 6th Street) and the second in downtown Austin.
How did the leaderboard rounds work and what did participants receive?
There were three rounds per night at 21:00, 22:00 and 23:00, for six rounds in total; registered, eligible players received five free spins usable in any round. The top five scores each round qualified for tech prizes and winners were determined from LoneStar’s platform records.
What prizes did LoneStar award during the activation?
The prize list included a smartphone as the grand prize, Ray-Ban Meta smart glasses, AirPods 5, Fujifilm Instax Mini 12 and Loop Experience 2 earplugs. The promotion statement notes it was not sponsored by Apple, Meta, Fujifilm or Loop.
What on-street presence did LoneStar maintain in Austin beyond the two event nights?
LoneStar operated a fleet of 10 branded pedicabs across Austin during October and ran a billboard from 23 to 26 October. Two branded vehicles were stationed on East 6th Street over the weekend to provide visibility and content opportunities.
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About the author
Emilio Navarro
Industry Technology Correspondent
Emilio Navarro covers the cross-cutting technology and business of iGaming — platforms, data and AI, compliance tooling, affiliate marketing, financial results, and the stories that fit no single rubric. The reports open with the announcement, cite vendors and figures exactly as published, and keep a healthy distance from press-release language. When a supplier unveils a new engine or the advertising rulebook changes, Emilio Navarro reports what genuinely changes.
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