Luckia strengthens its international profile at SBC Summit Lisbon 2026

Luckia attended the SBC Summit Lisbon 2026, represented by several members of its team, and used the event to hold business meetings and explore new commercial opportunities across several days of conferences and networking. The company's presence coincided with its nomination for Best Marketing Campaign at the SBC Awards 2026 for the initiative "Donde hay fútbol, hay Luckia".

Presence and agenda of Luckia at SBC Summit Lisbon 2026

The Luckia delegation attended the international conference with a clear operational objective: strengthen professional relationships and generate commercial synergies. The team held meetings with partners and other industry players, and attended the conference programme and product launches that characterise the gathering. The event ran for several days and brought together international gaming and betting professionals.

Luckia used the agenda to focus on concrete business opportunities in strategic company areas, while exchanging views on trends and suppliers.

Areas of interest: sports betting, casino, iGaming and technology

The company concentrated its activity on operational and technical segments that are part of its roadmap. These included sports betting, casino and iGaming, where Luckia seeks to expand its offering and commercial connections. The Summit was also used to evaluate technology solutions and supplier proposals that may influence user experience and daily operations.

Luckia examined proposals related to payments and platform integration models, and discussed marketing tools applied to the sector.

Payments and marketing: recurring meeting topics

The meetings held by Luckia included sessions with suppliers and partners on payment processes and marketing strategies. The company emphasised optimising payment flows and user experience, and considered alternatives for promotional and brand campaigns. The article also covered discussions about payment providers and their technical integration capabilities.

The company's participation also aimed to identify suppliers able to meet regulatory and commercial requirements in the markets where it operates.

Nomination at the SBC Awards 2026: "Donde hay fútbol, hay Luckia"

Luckia was nominated for Best Marketing Campaign at the SBC Awards 2026 for its campaign "Donde hay fútbol, hay Luckia". The nomination occurred in parallel with its presence at the SBC Summit Lisbon, which allowed the company to showcase its marketing work before an international audience of operators and suppliers.

The campaign was the focus of several conversations and allowed Luckia to support its positioning where sports sponsorship and communication with fans are relevant commercial levers.

What this means for Luckia's international strategy

Attendance at SBC Summit Lisbon 2026 is part of the company's strategy to consolidate its international projection. Contacts and meetings at the event aim to open collaboration channels in markets where Luckia already operates and in those where it seeks to grow. The operator prioritised meetings with partners who can provide technology, payment solutions and campaign activation.

The conference format — talks, networking and product presentations — gave Luckia a showcase to present its proposition and, at the same time, contrast sector trends with international peers. For example, Luckia discussed platform integrations with suppliers and [payment providers](/payments) while reviewing sports-focused marketing activations with potential partners in [sports](/sports).

What the Summit left for suppliers and operators

For suppliers and tech companies, the presence of operators like Luckia confirms persistent demand in specific areas: platform integrations, payment solutions and fan-oriented marketing campaigns. SBC Summit Lisbon days are commonly used to finalise partnerships and plan commercial pilots.

Luckia used the opportunity to strengthen relations with current partners and explore new alliances in the mentioned fields.

Coverage and publication

The information about Luckia's attendance was originally published in Sector del Juego, which detailed the company's participation in the event and its nomination at the SBC Awards 2026.