M88 Mansion Eyes Personalisation and AI in Affiliate Programmes Ahead of SBC Summit Lisbon

M88 Mansion is strengthening its affiliate programme through personalisation, AI content strategies, and careful compliance as the affiliate landscape faces higher costs and rapid technological change. Elena Granishevskaia, Head of Affiliate Marketing at M88 Mansion, outlines the company's approach, highlighting targeted content for AI-powered search, adaptable campaigns, and an emphasis on long-term partner relationships ahead of the SBC Summit 2026 in Lisbon.

Affiliate Marketing for 2026: AI Search, Rising CAC, and Fragmented Channels

Granishevskaia sees affiliate marketing in flux, with Google algorithm shifts, soaring customer acquisition costs, and the emergence of channels like Telegram, YouTube, and TikTok disrupting reliance on traditional SEO. M88 Mansion is actively refining content for AI-driven search, aiming to capture value as user journeys move from conventional engines to AI referrals. This includes:

• Creating affiliate-dedicated landing pages with custom branding
• Developing exclusive bonuses and codes for individual partners
• Supporting localisation with marketing assets tailored to specific geographies and channels (including Telegram and Facebook)

"Many SEO-focused affiliates face organic traffic declines. We're optimizing for AI-driven search to increase visibility and ROI, potentially redirecting new types of traffic to our site," stated Granishevskaia.

Beyond Conventional Channels: Telegram and Niche Geo Focus

Asked which non-traditional channels deliver the best performance, Granishevskaia names Telegram as a major growth area, notably in crypto casino segments. Its integrated community features support smoother player onboarding, lower acquisition cost, and direct access to targeted groups. Other key geographies include South Africa, the wider African region, Canada, and New Zealand. These markets draw investment due to less-saturated acquisition opportunities and dynamic player bases.

Regulatory Strategy: Compliance and Adaptation for Each Market

Latin America, while "full of potential," is not a current target for M88 Mansion due to "increasingly strict regulations and high entry costs." The company's entry criteria hinge on compliance. Should M88 Mansion expand into new regulated territories, focus areas include:

• Working with licensed local partners
• Campaign adaptation based on local advertising and compliance requirements
• Adjusting budgets to account for regulatory costs

Granishevskaia notes that for all new markets—whether established or emerging—operator and affiliate must jointly oversee campaign compliance. "Operator and affiliate must jointly supervise compliance; this is essential for sustainable, long-term relationships."

Localisation: Cultural Fit and Payment Methods Shape Success

M88 Mansion values local expertise gained via affiliates and consultants to understand cultural preferences, product appeal, and dominant payment methods. Examples include:

• In some Arab markets, group participation drives engagement, so refer-a-friend offers are introduced
• Quick, reliable deposits and withdrawals via popular local e-wallets fuel campaign success
• Player journeys are monitored post-entry and campaigns are adjusted responsively

AI and Technology at the Forefront of Affiliate Growth

Granishevskaia will focus at SBC Summit on partners offering technological innovation—especially AI-based optimisation—alongside deep knowledge of key geographies. M88 Mansion prioritises affiliates who can adapt campaigns and creative for distinct regions, traffic sources, or marketing trends. The approach is to:

• Supply affiliates with bespoke materials and bonuses
• Allow strategic flexibility according to market or channel
• Guarantee transparent access to campaign data and clear, adaptable commission structures

"Our competitive edge is a personalised approach and transparency; every affiliate can access tailored marketing assets and clear commission plans," Granishevskaia explains.

M88 Mansion’s Vision: Mutual Learning and Long-Term Growth

For the remainder of 2026 and beyond, M88 Mansion will continue investing in AI content tools, social channels like Telegram and TikTok, and in-depth collaboration with affiliate partners. Granishevskaia sees the ecosystem as a “mutual learning” process, with both operator and affiliate feeding growth. Close partnerships, open exchange, and a tailored approach underpin M88 Mansion’s ambitions as they head into SBC Summit Lisbon—seeking new technological and geo-focused allies.

For those tracking the future of affiliate marketing technology, the SBC Summit event in Lisbon will also feature the AI Academy, focusing on practical business applications of artificial intelligence.