Media Troopers extends performance marketing into mainstream media
The company will bring iGaming tech and audience data to financial and news publishers in October.
Key Takeaways
- Media Troopers is expanding its performance marketing into mainstream media and will show the approach at NEXTPredict NYC in October.
- The company will apply technology, data and audience-acquisition expertise developed in regulated online gaming markets to financial, business and news publishers.
- The overlap of prediction markets with finance, politics, sports, entertainment and news motivates the move into mainstream publishers.
- Media Troopers will keep its focus on attribution and performance when working with financial, business and news publishers.
Media Troopers announced it is extending its performance marketing reach into mainstream media environments and will showcase that strategy at NEXTPredict NYC in October. The company will transfer its technology, data and audience-acquisition expertise developed in regulated online gaming markets to access financial, business and news publishers.
Strategy and motivation
The firm aims to apply the capabilities it uses in the regulated betting sector to optimise campaigns and provide audience-acquisition support on new channels. Media Troopers says that the emergence of prediction markets — which overlap with finance, politics, sports, entertainment and news — creates audiences different from those of traditional gaming.
Practical application and event
Media Troopers’ attendance at [NEXTPredict NYC](/events) in October will serve as an operational example of the expansion. The company plans to use its technology and media-buying experience to build channels that let clients reach audiences beyond the usual perimeter of the gaming industry. It also expects to maintain the same focus on attribution and performance that drives customer acquisition in regulated markets.
"Media Troopers has spent years understanding where valuable audiences are, how to reach them efficiently, and how to measure performance across highly competitive markets," said Shmulik Segal, CEO of Media Troopers.
Segal added the company will apply that knowledge along with its technology and data capabilities to a broader media landscape and that financial, business and news publishers are increasingly relevant acquisition channels. Media Troopers will present its approach to clients and partners during the meeting and in subsequent sector communications in [our b2b analysis](/b2b) and in [industry news](/news).
Frequently Asked Questions
What will Media Troopers show at NEXTPredict NYC?
Media Troopers will demonstrate how it transfers its technology, data and audience-acquisition experience from regulated online gaming into mainstream media channels at NEXTPredict NYC in October.
Why is Media Troopers entering financial and news publishing?
The move responds to the overlap between new prediction markets and finance, politics, sports, entertainment and news, which creates relevant audiences outside the gaming sector.
What will the company keep the same as it expands?
The company will maintain the same focus on attribution and performance it uses in regulated markets to drive customer acquisition, according to Shmulik Segal, CEO of Media Troopers.
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About the author
Emilio Navarro
Industry Technology Correspondent
Emilio Navarro covers the cross-cutting technology and business of iGaming — platforms, data and AI, compliance tooling, affiliate marketing, financial results, and the stories that fit no single rubric. The reports open with the announcement, cite vendors and figures exactly as published, and keep a healthy distance from press-release language. When a supplier unveils a new engine or the advertising rulebook changes, Emilio Navarro reports what genuinely changes.
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