Nordic Network brings five-strong leadership team to SiGMA World 2026 in Rome

Nordic Network Ltd will attend SiGMA World 2026 in Rome from 2–5 November 2026 and will field a five-person senior leadership delegation at stand H3-3005. The group says the visit will concentrate on meetings with operators, affiliates and partners, with a particular focus on its affiliate business and its new arm Nordic Partners Gaming (NPG).

Nordic Network SiGMA World 2026 presence and logistics

The company confirmed the delegation and exact stand location in a release ahead of the Rome show. Co-founder and Group CEO Håvard Lehn will lead the delegation. He will be accompanied by Fabian Broich, Director of Nordic Partners Gaming; Anders Abrahamsen, Head of External Partnerships; Anders Loe, Affiliate Manager; and Victoria Kalemis, Head of Finance. The team will use stand H3-3005 as its base for scheduled meetings and walk-ups across the four-day event.

SiGMA World 2026 runs from 2–5 November in Rome. Nordic Network positions the week as a concentrated opportunity to meet existing contacts and initiate new commercial discussions. Attendees should expect the delegation to discuss partnership deals and the mechanics of the company's affiliate operations.

What Nordic Partners Gaming (NPG) will be discussing at SiGMA

Nordic Network has been promoting its Nordic Partners Gaming division as a key agenda item for SiGMA. The company says NPG has been active this year and highlights two pieces of recent activity it intends to make central to discussions:

• the acquisition of a Counter-Strike 2 team currently ranked #131 in the world, and

• plans to document the team’s progress via a new YouTube series.

Fabian Broich, Director of Nordic Partners Gaming, framed the proposition in the release as a gap the market still needs to solve: bringing esports audiences and iGaming operators together in an authentic way. He said NPG will share details on its documentary project and its approach to esports partnerships while in Rome.

"Esports and iGaming are moving closer together, but a lot of operators still aren’t sure how to work with gaming audiences in a genuine way," Fabian Broich said. "That’s exactly the conversation we want to be having at SiGMA. We’ll also be sharing more details about our upcoming documentary following the team’s journey." — Fabian Broich, Director of Nordic Partners Gaming

Group strategy and recent investments

Nordic Network describes 2026 as a busy year. In promotional communications the group lists the launch of Nordic Partners Gaming, the Counter-Strike 2 team acquisition and several new industry partnerships as material developments. The acquisition is cited specifically as a competitive asset that will feed content — including the planned YouTube series — and a rationale for operator and affiliate conversations at SiGMA.

Håvard Lehn framed the timing of the appearance around relationship-building and business development.

"SiGMA World is one of the most important weeks in the calendar for us. It’s where you sit down face to face with the people you already work with, and meet the ones you’d like to. It’s been a big year for the group. We’ve launched Nordic Partners Gaming, invested in a Counter-Strike 2 team and built new partnerships across the industry, so there’s loads to talk about. If you’re there, come and find us," Lehn said. — Håvard Lehn, Co-founder and Group CEO, Nordic Network Ltd

The messaging is explicit: Nordic Network plans to convert activity and content assets into commercial partnerships with operators and affiliates.

Meetings, audience and partnership targets at SiGMA World 2026

The company says it will use the Rome appearance primarily for direct meetings with operators, affiliates and industry partners. Conversations will include the mechanics of the affiliate business and how NPG intends to package esports-related audiences for operators.

Attendees at the stand should expect a mixture of scheduled one-to-one discussions and shorter stand meetings. For operators considering esports and content-led acquisition channels, the pitch will centre on NPG’s ownership of an active Counter-Strike 2 team and its commitment to an episodic content programme.

If you want to track the delegation’s schedule or approach the team during the event, visit the SiGMA show listings in the official programme at events.

Wider calendar: NPG at AffPapa Conference Cancun

Nordic Partners Gaming is also scheduled to appear at AffPapa Conference Cancun in November where the company will act as Strategic Esports Partner and plans to bring an Esports Zone to the conference floor. That appearance follows the Rome show and extends NPG’s planned outreach to affiliates and operator audiences across conferences this month. The AffPapa engagement is promoted by the group as part of the same content and partnership strategy it will discuss at SiGMA.

For suppliers and affiliate partners following these moves, the company’s twin presence in Rome and Cancun signals a continued push to convert esports IP and influencer content into commercial affiliate arrangements. Relevant industry contacts may prefer to open discussions at SiGMA and follow up in Cancun or via Nordic Network’s business channels listed in its corporate communications.

What this means for operators and affiliates

Operators assessing relationships with affiliate networks should expect conversations on content ownership, audience access and measurement. Nordic Network will present its esports acquisition as a content asset feeding both audience engagement and potential conversion funnels. Affiliates will be able to evaluate whether NPG’s content-first approach aligns with their promotional strategies.

Nordic Network’s representation at SiGMA — a five-person leadership team including executive, partnership and finance roles — underlines that the company is approaching the show with both commercial and operational capacity to negotiate deals on the ground. For counterparties this reduces the friction of follow-up conversations after the event.

If you plan meetings with Nordic Network at SiGMA World 2026, confirm times directly with the team in advance through your usual contact or the company’s stand at H3-3005. For broader context on partnership dynamics in the sector see our analysis in the b2b section.