Entain urges UK government to think carefully on further gambling tax rises after Q3 2026 results
Q3 revenue rose 2% to reinforce guidance while CEO warns tax hikes risk shops and jobs.

Key Takeaways
- Entain reported Q3 2026 revenue up 2% for the period 1 July to 30 September 2026 and reiterated FY26 guidance.
- CEO Stella David asked the UK Government to carefully consider further gambling tax increases, warning they could threaten shops, jobs and livelihoods.
- Revenue rose 14% in the UK and Ireland, while Brazil fell 36% ahead of an immediate online gambling ban announced on 25 September 2026.
- Online revenue grew 3% overall; Australian online was up 1% and Italy revenue declined 6% due to customer-friendly football results.
Entain reported third-quarter results for the period 1 July to 30 September 2026 with group revenue up 2%, and CEO Stella David urged the UK Government to "carefully consider any further gambling tax increases" that would "threaten the viability of many shops, jobs and livelihoods." The company reiterated full-year 2026 guidance and highlighted mixed regional performance, including a 36% revenue decline in Brazil before an immediate online gambling ban announced on 25 September 2026.
Entain Q3 2026 results and group trends
Group revenue for Q3 2026 rose 2% year-on-year, a result Entain described as evidence of the "resilience and quality" of its global portfolio. Online revenue increased by 3%, supported by strong gaming growth that was partly offset by "particularly customer-friendly sports results" and continued operational challenges in Brazil. Retail and online both remain important parts of the business, the company said.
Revenue performance by region was uneven:
United Kingdom and Ireland revenue rose 14%, ahead of market expectations.
New Zealand, Spain and Canada each delivered double-digit growth.
Australian online revenue was up 1%, in line with expectations.
Italy revenue fell 6%, where strong volume was offset by customer-friendly football outcomes.
Brazil revenue fell 36% in a market Entain described as "increasingly challenging" prior to the September 25th online ban.
CEO statement and tax appeal to the UK Government
Stella David, Chief Executive Officer of Entain, framed the results as validation of the company’s execution and scale. She said:
"I am pleased with our Q3 performance which reflects the strength of our execution and reinforces the resilience of our globally scaled business as well as its ability to consistently deliver high-quality growth."
David reiterated the point that both online and retail channels contribute to tax receipts and local employment, and made a direct appeal to policymakers:
"We strongly urge the UK Government to carefully consider any further gambling tax increases which would threaten the viability of many shops, jobs and livelihoods."
Entain's appeal links its retail footprint and employment to fiscal policy, positioning any additional tax increases as a commercial and social risk to physical shops and the jobs they support.
Market specifics and Brazil ban impact
Entain characterised Brazil as an "increasingly challenging market" in Q3 2026. The company's stated 36% revenue decline in Brazil predates a policy development that directly affects online operations: the Brazilian authorities announced an immediate online gambling ban on 25 September 2026. Entain did not quantify the precise cash or Ebitda impact of the ban in the Q3 release, but the revenue decline and the timing of the ban were highlighted together in its commentary.
Italy's revenue decline of 6% was explained by favourable customer outcomes in football that reduced net hold despite higher volumes. Australia produced modest online growth of 1%, matching Entain's expectations for that market, while the UK & Ireland led regional performance with 14% growth.
Guidance, cash generation and strategic comment
Entain said the "underlying momentum" across its portfolio supports reiterating FY26 guidance. The company asserted confidence in its ability to deliver "strong future cash-generation" and said it remains "well positioned to be a long-term industry winner." The board and management emphasised a disciplined focus on growth and optimisation as the route to sustaining that cash-generation.
For investors and counterparties, the headline takeaways were stability in guidance and modest organic growth in Q3, offset by material regional headwinds in Brazil and isolated product-seasonality effects in Italy and sports markets.
What this means for operators, retail estate and regulators
Entain linked its plea on tax policy directly to retail viability and employment. The company's position implies several operational sensitivities:
Physical shop economics are vulnerable to increases in gambling-specific taxes that reduce margin or customer throughput.
Online performance can mask retail pressure; group-level growth does not automatically protect high-cost physical channels.
Rapid regulatory changes in major markets — exemplified by Brazil's immediate online ban on 25 September 2026 — can produce sharp revenue contractions within a single quarter.
Regulators and policymakers face a trade-off between revenue-raising measures and the potential commercial consequences for operators with mixed retail and online footprints. Entain's statement is a direct appeal in that debate; it does not include modelling or a quantified estimate of shop closures or job losses tied to hypothetical tax levels.
Where operators and suppliers should pay attention
Operators with combined retail and digital exposure will be watching domestic tax policy and market-specific regulatory risk closely. Suppliers and service providers should expect demand for product and service adjustments in markets affected by regulatory change. For regulatory coverage, readers can consult the site's regulation section. For business and partner considerations, relevant material appears in our b2b coverage.
Entain's Q3 statement reiterates a defensive posture on policy while presenting a stable operational narrative: modest group growth, concentrated regional wins in the UK & Ireland and Canada, and a pronounced revenue hit in Brazil tied to a post-quarter policy decision.
Frequently Asked Questions
What were Entain's headline results for Q3 2026?
Entain reported group revenue up 2% for the quarter 1 July to 30 September 2026 and reiterated its full-year 2026 guidance. Online revenue rose 3% overall, with regional variance including a 14% increase in the UK and Ireland and a 36% decline in Brazil.
What did Entain ask the UK Government to do regarding gambling taxes?
Entain urged the UK Government to carefully consider any further gambling tax increases, arguing such increases would "threaten the viability of many shops, jobs and livelihoods." The appeal was made by CEO Stella David in the company's Q3 2026 results commentary.
How did Brazil affect Entain's Q3 performance?
Brazilian revenue fell 36% in Q3 2026 in an "increasingly challenging market," and that decline came prior to an immediate online gambling ban announced on 25 September 2026. Entain linked the revenue drop and the timing of the ban in its results commentary.
Which markets delivered the strongest growth in Q3 2026 for Entain?
The United Kingdom and Ireland delivered the strongest reported growth at 14%, ahead of expectations, while New Zealand, Spain and Canada also posted double-digit revenue increases in Q3 2026.
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About the author

Oliver Grant
Industry Technology Correspondent
Oliver Grant covers the technology and business machinery of iGaming — platform and data deals, AI and compliance tooling, affiliate and marketing shifts, and the quarterly numbers behind them. The reports lead with the announcement, name the vendors and figures exactly as published, and separate genuine capability from press-release promise. When a supplier ships a new engine or a regulator tightens ad rules, Oliver Grant explains what actually changes for the companies involved.
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