Optimove AI shows customer results that lift deposits and retention

Optimove shared on 16 October 2026 its first customer results using Optimove AI, the AI-based marketing suite it launched on 1 June, saying iGaming and sports-betting operators recorded measurable increases in engagement, deposits and revenue. The company, winner of the Industry Innovation of the Year award at the SBC Awards 2026, provided concrete figures from live campaigns and from use of the Optimove MCP for large-scale audiences.

## Direct results from campaigns with Optimove AI

One operator executed 44 real-time activations that reached 354,000 player interactions; each campaign showed statistically significant results versus a control group. In a reactivation campaign there were 137% more opens, 207% more clicks and 13.8% more deposits per 1,000 targeted players. According to Optimove, the only variable changed between the compared campaigns was the use of Content Decisioning.

Another operator applied the AI Content Decisioning agent in its onboarding journey and achieved more than 1,200 incremental deposits of first deposit, with a rise of 42% in deposit rate. Converted players placed bets with an average value three times higher than the average.

A third churn-prevention campaign that used the AI Content Decisioning agent reached a 10% deposit rate, versus 1.4% for the control group.

“Operators are using Optimove AI to bring back inactive players, convert more new ones and retain those at risk, and are measuring gains against their business KPIs,” said Rony Vexelman, SVP of Marketing at Optimove.

## Audiences and orchestration: Optimove MCP in action

A dozen marketing leads from 10 brands used the Optimove MCP to assemble an audience of 4 million customers overnight. With that tool, one marketer created 15 new real-time triggers based on existing events, event parameters and web and app activity; the triggers were organized into folders and left ready for review.

One operator manages the CRM for 10 brands from a single chat window; another reported more than 1,000 audience checks in two weeks. For some customers, Optimove AI decisioning agents have driven net revenue increases of up to 87%, according to the figures the company shared.

## Where Optimove AI integrates and what it includes

Optimove AI is, the company says, the only suite designed for the three locations where CRM marketing happens: inside the Optimove platform via native AI agents for insights, creativity and decisioning; outside the platform via the Optimove MCP, which connects to external AI tools such as Claude and ChatGPT; and on top of the platform via Optimove Custom Apps.

The suite is part of the Optimove Positionless Marketing Platform, which aims to remove the assembly line between data, creative and engineering teams. Optimove AI is also included in Optimove Ignite+, which gives pre-launch operators and startups full access to the platform, AI capabilities, predictive analytics, prebuilt journeys, Professional Services and a dedicated CRM expert from day one.

## Practical implications for marketing teams and vendors

The results shared by Optimove serve as real-world cases, not theoretical descriptions: the increases in opens, clicks, deposits and average bet value come from A/B campaigns with control groups and from the MCP’s operational deployment. For marketing teams, this means adopting content decisioning agents and real-time triggers can become a measurable lever on classic KPIs. Relevant internal links: see the [b2b](/b2b) section for vendor implications and [casino](/casino) for operator context.

For technology vendors, demand will focus on delivering robust integrations with external AI tools, capture flows and content personalization, and on maintaining A/B control records that validate business impact. The experience of an operator managing ten brands from one interface highlights the importance of centralized orchestration.

## What still needs verification and the limits of the data

The cited cases show isolated impacts by customer and by campaign. Optimove reports the percentages and absolute numbers we cite; it does not provide in this release long-term comparisons or a product-level breakdown (casino, sports betting) beyond noting that the users are from the iGaming and sports-betting sector. The net-revenue results of up to 87% refer to “some customers”; Optimove has not published the full sample or the distribution of results across all its customers in this note.

## Conclusion for CRM managers

The initial data shared on 16 October by Optimove provide production proof-of-concept: reactivation, onboarding and churn prevention with measurable improvements when Content Decisioning and real-time triggers are applied. Marketing teams considering these capabilities should evaluate the reproducibility of results on their own player bases and the integration with their external AI providers. See also our [b2b](/b2b) coverage for vendor-selection criteria.

— Emilio Navarro, Corresponsal de tecnología del sector