Pragmatic Play launches €1.25 million promotion with Kevin Hart ahead of live events

Pragmatic Play has announced a special promotion valued at €1,250,000 tied to its recent collaboration with Kevin Hart, in preparation for live casino events scheduled for November 6 and 7. The initiative “PLAY with KEVIN” will kick off on October 19 and run until November 2, awarding Free Chips to players who meet specific objectives in both live casino games and slots. The campaign encompasses two main phases and culminates in live events hosted directly by Kevin Hart, although it will not be available in the United Kingdom and may have restrictions in some markets.

Breakdown of the Promotion: PLAY with KEVIN and BET with Kevin

The first segment, titled “PLAY with KEVIN,” will run from October 19 to November 2, 2026. During this phase, Pragmatic Play has defined two mechanics for obtaining Free Chips:

• Participants in the live casino titles from the Kevin’s Picks series must collect the letters “P-L-A-Y” to receive rewards.
• In slots, the dynamic involves collecting the letters “K-E-V-I-N” throughout the Pragmatic Play portfolio.

The Free Chips won can be redeemed in the games selected by Hart, enhancing engagement ahead of the live events.

The second phase, named “BET with Kevin,” will cover November 2 to 7. During this period, Pragmatic Play states that Free Chips will be randomly assigned to participants in the Kevin’s Picks titles. These Chips will be usable during the live events hosted by Kevin Hart.

Kevin Makes It Rain: Live Events and Prizes

The central event is titled “Kevin Makes It Rain” and will take place on November 6 and 7, coinciding with Hart's appearance as host in the live casino games. Pragmatic Play announced that over 30,000 prizes will be part of the action. The exact titles that will be led by Hart will be revealed on the day of the events.

Irina Cornides, current Chief Operating Officer of Pragmatic Play, highlighted in the announcement:

“We are excited to see Kevin Hart present our live casino games, and there is no better way to generate excitement than with this great promotion. A total prize pool of €1,250,000 is available for both live casino and slots players, preparing us for two unmissable days with Kevin.”

This emphasis on combining celebrity and direct rewards follows the trend of associating entertainment figures with campaigns aimed at increasing participation ahead of scheduled events in the sector.

Availability Rules and Jurisdictions

Pragmatic Play has been clear in stating that this promotion will not be available in the United Kingdom. It also warns that availability could be restricted in specific territories depending on local gaming regulations. The eligibility and access conditions for the different prizes will vary, so operators should check the applicable regulations in their key markets.

The Free Chips format and their redemption are adapted to the selected titles, and participation in the different phases of the campaign may be limited by technical or regulatory issues in specific markets.

Multi-Segment Focus: Slots and Live Casino under Kevin Hart’s Umbrella

The campaign design reflects the intent to create synergies between the slots and live casino verticals, leveraging Hart’s recognition as a media figure. This approach is relevant for operators looking to increase multi-sector activation without segmenting their player base by product. The scheduling around November 6 and 7 reinforces an event-oriented calendar, in line with trends observed in live casino and multi-channel engagement campaigns.

The mechanics of “collecting letters” in different products and the random assignment of Free Chips in defined phases provide a staggered rhythm to the promotional cycle, allowing for maximum exposure in the days leading up to the central event.

Considerations for Operators and Suppliers

Suppliers and operators interested in participating or adapting similar initiatives should consider the logistical coordination of rewards linked to live events with celebrities. Moreover, managing jurisdictional restrictions is key, especially in contexts where regulatory compliance is strict or there are limitations on promotions of this scale.

Pragmatic Play maintains its policy of specifically communicating limitations by market and the technical scope of the promotion, focusing the message on channels where collaboration with public figures can yield greater media attention.

“A total prize of €1,250,000 is distributed among slots and live casino products, anticipating two days of live action with Kevin Hart,” noted Irina Cornides.

The combination of an international celebrity, staggered format, and large sums at stake reinforces Pragmatic Play’s push for massive activation campaigns under the umbrella of a recognized live event.