Registration open for iGB Affiliate Barcelona 19–20 January 2027

iGB Affiliate Barcelona has officially opened registration for its 2027 edition, which will take place on 19 and 20 January 2027. The event, recognised as the leading meeting of the iGaming affiliate community, expects to bring together more than 11,000 industry professionals from 120 nations and will offer two distinct halls for commercial negotiation and technology.

By: Emilio Navarro, Sector technology correspondent.

Registration opens and event objectives

The organisers announced the call with the ambition of positioning the show as the platform that kicks off the commercial year for operators, affiliates and suppliers. iGB Affiliate Barcelona will combine direct business activity, a curated educational programme and specific areas for technology applied to cookieless tracking, AI-driven optimisation and anti-fraud solutions.

The 2027 format keeps the structure consolidated in the previous edition: spaces dedicated to high-volume commercial dealings and a parallel environment focused on technology and performance optimisation.

Attendee profile and value proposition for companies

The organisers stress that the event concentrates decision-makers and specific commercial profiles:

• Affiliates and publishers seeking direct contracts with operators and native mobile traffic sources.

• Operators seeking pre-filtered acquisition partners who meet compliance standards to protect their reputation and attract high-LTV players.

• Affiliate programmes looking to expand publisher networks globally.

• Technology suppliers presenting cookieless tracking solutions, AI optimisation and anti-fraud tools.

• Executives authorised to invest, form partnerships and procure services.

This segmentation explains why the organisers position the show as a ‘launchpad’ for commercial deals at the start of the year.

Post-2026 survey results

The event promotion cites research carried out after the 2026 edition that highlights the show’s commercial effectiveness. Results report that 95% of attendees considered iGB Affiliate essential for building high-trust partnerships and driving profit growth. In addition, 97% rated the event programme positively and 97% confirmed their intention to return in 2027.

The organisers use these percentages to justify the focus on B2B partnerships and an educational programme that, they say, helps prepare attendees for algorithmic changes and search techniques.

Programme and physical areas: Hall 8.0 and Hall 8.1

The 2027 edition will be split across two exhibition environments:

• Hall 8.0, intended for negotiating high-value deals and face-to-face commercial meetings.

• Hall 8.1, called Engine Room, aimed at technology suppliers and practical product demonstrations.

The separation between these two spaces reflects the intention to keep traditional commercial activity apart from the technological and operational agenda. The organisers maintain this layout facilitates both contract closures and technical evaluation of solutions by product and compliance leads.

Event leadership comments

"Joining the world’s largest affiliate community, with representatives from 120 nations, gives delegates an unrivalled platform to build high-trust partnerships, discover native app traffic sources, strengthen operator relationships and accelerate business growth," said Mallory Reynolds-Trout, Event Director of iGB Affiliate Barcelona.

"Our educational programme, developed with industry thought leaders, provides actionable strategies to face algorithmic changes, generative search optimisation and evolving global regulation," Reynolds-Trout added.

The quotes underline the event’s emphasis on practical education and the international nature of attendance.

Implications for operators and suppliers

For operators the show offers direct access to publishers already filtered for compliance, reducing reputational risk when contracting acquisition sources. For technology suppliers, presence in the Engine Room enables demos in a controlled setting and technical conversations with product owners.

The trends highlighted by the organisers — cookieless tracking, AI-driven optimisation and anti-fraud — are areas where delegates will look for short-term applicable solutions. Stands and technical sessions will be the main venue to compare capabilities and negotiate pilots.

Registration and logistics

Registration is now open and the organisers expect to fill both exhibition areas with the usual mix of affiliates, operators and suppliers. iGB Affiliate Barcelona is presented as an event designed to cut evaluation time and accelerate business deals in the weeks following the show.

For information on halls and the programme you can consult the organiser’s event listing and the agenda sections describing conferences and technical demonstrations on the website, including the [events](/events) section.

What to watch for in January 2027

Announced attendance figures and the international composition of the audience will be key indicators to measure whether the show retains its benchmark position in iGaming affiliation. The market’s response to the Engine Room tech areas will also be an early barometer for practical adoption of cookieless and AI-based optimisation solutions.

Open registration marks the first official step toward an edition that, given the announced structure and prior satisfaction data, is set to focus on commercial partnerships and acquisition and player-protection technologies.