SBC Connect Now Enhances Your Pass for SBC Summit Lisbon
With the SBC Connect app, attendees can update their pass, secure access to Super Stage, enroll in Tech Academies, or add Party Pass to their experience before the SBC Summit 2026 in Lisbon.
Key Takeaways
- SBC Connect allows you to update and enhance your SBC Summit pass without external processes.
- Super Stage and Tech Academies are available as paid add-ons directly from the app.
- The Party Pass for INFINITY Lisbon requires separate purchase if your pass is Expo Only or Conference.
- Upgrades can be managed at any time prior to the event from the Upgrades & Add-Ons menu.
- The management flexibility supports adaptation to new networking or content priorities.
The organization of SBC Summit has announced that attendees can now enhance their pass and add exclusive access before the Lisbon event, managing options such as entry to Super Stage, Tech Academies, and Party Pass directly through the official SBC Connect app. This feature allows visitors to adjust their experience as their professional agenda evolves, without relying on the initial pass purchased.
How Does SBC Connect Work for Pass and Access Management?
The SBC Connect app centralizes the management of your pass for SBC Summit. Each edition — SBC Summit and Affiliate Leaders Summit — has its own version of the app. Once installed and linked to the corresponding event, attendees can:
- Message other participants and schedule meetings
- View the itinerary and layout of the exhibition
- Reserve spaces for meetings in the SBC Connect Lounge of CR1 (SBC Summit) or F741 (Affiliate Leaders Summit)
- Manage pass upgrades and add special offers from the 'Upgrades & Add-Ons' menu
The app is available on both Google Play and the App Store. This allows attendees to adapt access and services according to their business objectives flexibly and without manual intervention from the organizer.
Pass Upgrades: From Expo Access to VIP in a Few Steps
The dynamics of the sports betting and iGaming sector demand flexibility also in fairs and conferences. Users who initially chose a free Expo Pass, for example, can opt for a Conference Pass if they wish to enter the main conference program. If networking becomes a priority or a business opportunity arises in a new market, there are superior options like the Business Pass or VIP Pass, designed to expand the network of contacts and access to exclusive areas and activities.
The process to upgrade the pass is straightforward:
- Tap the Plus icon in the bottom right corner of the app
- Select 'Upgrades & Add-Ons'
- Review the upgrade options and their access level
- Add the selected upgrade to the cart and confirm the purchase
Each pass grants differentiated rights, and the upgrade can be made at any time before the event.
Access to Super Stage: Key Speakers and Premium Experiences
The Super Stage concentrates the main presentations and debates of SBC Summit. This 2026, the opening on Tuesday, September 29, will feature figures such as Michael Jordan (Investor and Philanthropist), Carsten Koerl (CEO and Founder of Sportradar), and Jason Robins (CEO and Co-founder of DraftKings), in a roundtable about how they have influenced global sports consumption.
Similarly, Charles Oliveira, UFC Champion, will participate in collaboration with SPRIBE and Aviator to explore everything from personal routines to perspectives on the future of MMA.
Conference, Business, and VIP Passes already include standard access to Super Stage. For those holding a pass without that access or seeking a closer experience, there are two upgrades available through SBC Connect:
- Super Stage Pass Upgrade — €199: access to all Super Stage sessions
- Super Stage Golden Circle Pass Upgrade — €499: full access and preferred seating in the front rows
Even VIP Pass holders can purchase the Golden Circle upgrade separately, without restrictions.
Tech Academies: Practical and Specialized Training
SBC Summit includes four Tech Academies as an advanced training complement. They are aimed at executives seeking direct applicability through workshops, case studies, and practical exercises guided by industry experts. The academies available this year are:
- AI Academy (sponsored by CreateFuture and BetConstruct): practical applications of generative AI, predictive analytics, and machine learning
- Player Experience Academy (presented by Soft2Bet): gamification and engagement, user psychology
- Digital Marketing & CRM Academy: performance marketing, brand management, content and AI-driven marketing, influencers, and retention
- Web3 & Crypto Academy: blockchain, decentralized platforms, and cryptocurrency payments
Each academy incurs an additional fee of €249, and access is limited to a single chosen track. Registration is done through Upgrades & Add-Ons in the app.
Party Pass and Networking Events: Closing with Tiësto at INFINITY Lisbon
The INFINITY Lisbon event, featuring Tiësto as the headliner, will be the grand finale after three days of networking and conferences. The lineup is complemented by Blasterjaxx, Mikas, Marc Vedo, and KEVU, in a large-scale live production format. The Party Pass costs €149 and is available for Expo Only or Conference Pass holders who wish to attend the celebration, purchased directly from the app.
Total Customization of SBC Summit Agenda
The planning of the SBC Summit experience is not defined at the time of purchasing the pass; shifts in focus or priority can be managed up to the last minute from SBC Connect. The use of the app integrates upgrades and add-ons, allowing professionals to adapt their stay to opportunities or trends detected just before and during the event.
The app consolidates as a unique channel to maximize each access, connecting real needs with the conference offering and ensuring autonomy in pass management.
Frequently Asked Questions
How can I enhance my pass for the SBC Summit from the app?
SBC Connect allows you to manage upgrades by entering 'Upgrades & Add-Ons', selecting the new level of pass or add-on, and making the payment immediately before the event.
What does access to Super Stage include and how is it obtained?
Access to Super Stage is available for €199 or the Golden Circle version for €499, granting entry to main sessions and preferred seating, all manageable from the SBC Connect app.
What Tech Academies will be available at SBC Summit 2026?
The event will feature four Tech Academies: AI Academy, Player Experience, Digital Marketing & CRM, and Web3 & Crypto, all with an additional registration fee of €249 from the app.
Can I add a Party Pass if I already have an Expo or Conference pass?
Expo Only and Conference Pass holders can purchase the Party Pass for €149 directly in SBC Connect to access INFINITY Lisbon with Tiësto and other artists.
Is it possible to modify the agenda and access until the event starts?
You can update your experience right up until the SBC Summit using the app, adjusting access, training, and social events based on your shifting goals.
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About the author
Emilio Navarro
Industry Technology Correspondent
Emilio Navarro covers the cross-cutting technology and business of iGaming — platforms, data and AI, compliance tooling, affiliate marketing, financial results, and the stories that fit no single rubric. The reports open with the announcement, cite vendors and figures exactly as published, and keep a healthy distance from press-release language. When a supplier unveils a new engine or the advertising rulebook changes, Emilio Navarro reports what genuinely changes.
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