SBC Summit 2026 Super Stage Tickets Surge After Jordan, Koerl, Robins Keynote Reveal
Super Stage and Golden Circle passes for SBC Summit 2026 see high demand after the announcement of a headline keynote with Michael Jordan, Carsten Koerl, and Jason Robins in Lisbon.
Key Takeaways
- SBC Summit 2026 Super Stage tickets are in high demand after the announcement of Michael Jordan, Carsten Koerl, and Jason Robins as keynote speakers.
- The Super Stage Pass (€199) provides standard keynote access, while the Golden Circle Pass (€499) offers premium seating and exclusive event entry.
- Over 40,000 industry delegates are expected in Lisbon, spanning betting, gaming, payments, technology, and sports sectors.
- UFC champion Charles Oliveira and other major sports figures will appear at SBC Summit 2026, expanding the event's industry reach.
Michael Jordan, Carsten Koerl, and Jason Robins have been confirmed as keynote speakers for the SBC Summit 2026 in Lisbon, prompting a notable surge in demand for Super Stage tickets. Both standard and premium seating options are selling quickly ahead of the opening keynote, set for 29 September, reflecting industry interest in this lineup.
Super Stage Passes Drive Delegate Interest
SBC Summit 2026 is experiencing heightened ticket sales after organisers named basketball figure Michael Jordan, Sportradar CEO Carsten Koerl, and DraftKings chief Jason Robins for the headline keynote. The Super Stage Pass, priced at €199, grants attendees access to standard seating—capped at 2,000 seats—as well as entry to all Super Stage sessions and the exhibition floor. For those seeking premium positioning, the Super Stage Golden Circle Pass (€499) offers one of only 500 seats located closest to the stage, plus exhibition access and entry to the INFINITY Lisbon closing event featuring Tiësto and Blasterjaxx.
SBC CEO and Founder Rasmus Sojmark positioned the keynote as a "milestone moment" for the European sports betting and iGaming sector.
"This is the biggest keynote ever hosted on a European stage and it's history in the making," said Sojmark. "Bringing Michael Jordan, Carsten Koerl and Jason Robins together at SBC Summit says everything about where this industry stands today." Event organisers have introduced these passes to maximise in-person engagement, structuring ticket options with Super Stage access as a leading feature.
Keynote Details and Speakers
The keynote—"Leadership in Sports Business"—will run from 12:00 to 13:00 on the opening day, 29 September. Broadcast journalist Kirsty Gallacher will moderate the discussion. Panelists will share insights on growing global businesses, decision-making under pressure, and managing organisations within rapidly shifting sports and technology environments. The session will also address the intersection and increasing convergence between sports betting and iGaming.
- Michael Jordan (basketball icon, philanthropist, investor)
- Carsten Koerl (CEO and founder, Sportradar)
- Jason Robins (co-founder and CEO, DraftKings)
Both Super Stage and Golden Circle tickets operate alongside established Conference, Business, and VIP passes. Every main pass includes access to the high-profile keynote and all five conference stages. Affiliate Leaders Summit participants are also eligible for keynote attendance, with the option to purchase Golden Circle upgrades for enhanced seating.
Wider SBC Summit 2026 Line-Up: Sports Figures and Industry Representation
SBC Summit 2026 projects over 40,000 industry professionals attending across disciplines—betting, sports, payments, gaming, marketing, affiliation, technology, and media. The Leadership in Sports Business keynote has also drawn new high-profile attendees:
- Charles Oliveira (UFC lightweight champion), appearing as Aviator brand ambassador for SPRIBE over two days
- Scheduled announcement of another sports world name soon
These additions signal the organiser's intent to attract both high-level executives and notable sports personalities, which matches the event’s broad industry remit.
Super Stage Focus and Ticket Structures Explained
Super Stage Pass (€199):
- Standard seating for up to 2,000 delegates at the Sports Business keynote and all Super Stage sessions
- Access to the exhibition floor
Super Stage Golden Circle Pass (€499):
- Premium seating (first 500 seats) for all Super Stage content
- Exhibition floor admission
- Entry to the exclusive INFINITY Lisbon closing party featuring Tiësto and Blasterjaxx
Other main passes (Conference, Business, VIP) and Affiliate Leaders Summit credentials all include baseline keynote access. Only the Golden Circle tier guarantees closest proximity seating and additional closing event access.
Leadership in Sports Business: Content and Industry Themes
The keynote is expected to centre around three focal areas:
- How leaders scale global businesses and respond to rapid sectoral change
- Strategies for making critical decisions under pressure
- The increasing interplay and collaboration between sports betting and iGaming sectors
The guest list—spanning global sport, betting operations, and technology innovation—further positions SBC Summit 2026 as a forum for executive dialogue rather than simple promotion. Organisers have prioritised breadth of access with specific ticketing options, from large-scale standard seating to targeted premium experiences.
Frequently Asked Questions
What does the SBC Summit 2026 Super Stage Pass include?
The Super Stage Pass (€199) provides standard seating for up to 2,000 delegates at the main keynote, access to all Super Stage sessions, and entry to the exhibition floor.
Who are the feature keynote speakers at SBC Summit 2026?
Michael Jordan, Carsten Koerl (Sportradar), and Jason Robins (DraftKings) will headline the opening keynote on 29 September 2026 in Lisbon.
Which additional sports personalities are confirmed for SBC Summit 2026?
UFC lightweight champion Charles Oliveira will appear across two days as Aviator brand ambassador for SPRIBE, with another notable sports guest to be announced.
What is included in the Super Stage Golden Circle Pass?
For €499, delegates secure one of 500 premium seats at the keynote and all Super Stage sessions, exhibition floor access, and entry to the INFINITY Lisbon closing party with Tiësto and Blasterjaxx.
How are standard passes and Affiliate Summit credentials structured for keynote access?
Conference, Business, VIP, and Affiliate Leaders Summit passes all include access to the keynote; Affiliate attendees can choose to upgrade for premium seating via the Golden Circle Pass.
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About the author
Oliver Grant
Industry Technology Correspondent
Oliver Grant covers the technology and business machinery of iGaming — platform and data deals, AI and compliance tooling, affiliate and marketing shifts, and the quarterly numbers behind them. The reports lead with the announcement, name the vendors and figures exactly as published, and separate genuine capability from press-release promise. When a supplier ships a new engine or a regulator tightens ad rules, Oliver Grant explains what actually changes for the companies involved.
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