SlotCatalog Nominated in Four Categories at SBC Affiliate Leaders Awards 2026

SlotCatalog, a longstanding affiliate platform in the iGaming sector, has been nominated in four categories for the SBC Affiliate Leaders Awards 2026. The nominations cover Affiliate Product Innovation, Affiliate-led Campaign of the Year, Affiliate Technology of the Year, and Affiliate Employer of the Year. Winners will be announced on September 30 at the MEO Arena in Lisbon as part of the SBC Summit. Voting concluded on August 14, closing out a competitive cycle.

SlotCatalog's Multi-Category Nominations at SBC Affiliate Leaders Awards

The nominations reflect most of what SlotCatalog has focused on over its ten-year history as an affiliate platform. The areas covered include its flagship Affiliate Marketplace for booking and tracking placements, the underlying Data Platform powering metrics like SlotRank and ProviderRank, the development and licensing of the CrossyRun mechanic in collaboration with game studios, and recognition of the internal team. More than 50 VIP partners now use the upgraded Affiliate Marketplace to manage placements, avoiding the manual, private negotiation that has been standard in the industry.

Focus on Affiliate Product Innovation: Transparent Marketplace

SlotCatalog's Affiliate Marketplace is cited for its transparent, self-service approach to affiliate placement positions. Every registered partner is presented with uniform pricing for equivalent positions, removing hidden fees and private quotes. Two recent features stand out:

• Live bidding enables partners to compete for premium positions, allowing overbidding with instant notifications to all parties affected.
• Automated exposure tracking benchmarks each placement against real click and conversion data drawn from postback feeds, flagging underperformance for early intervention.

According to Mickey Winitsky, Managing Partner at SlotCatalog:

“Everyone in this industry says they want transparency. Very few build for it… Every placement on the Marketplace comes with real clicks and real conversions attached to it, geo by geo.”

This system has accelerated adoption among high-value partners and streamlined the affiliate negotiation process, which is relevant to ongoing b2b and casino market discussions about transparency.

Affiliate-led Campaign of the Year: CrossyRun and Market-Driven Content

SlotCatalog’s nominee campaign work hinges on co-developing and promoting content with studios, notably through its proprietary CrossyRun step-crash mechanic. The CrossyRun family of games, developed alongside Evoplay, includes titles such as Uncrossable Rush and Caramelo Dog: Lucky Run.

Caramelo Dog: Lucky Run, launched on May 25, 2026, was built for the Brazilian market and used the Vira-lata Caramelo—a caramel-coloured street dog significant in Brazilian culture—as its main character. The game's math was adjusted for the shorter sessions and faster pace preferred by Brazilian players. Chief Business Officer Mykhailo Kachanov stated:

“The Vira-lata Caramelo itself represented a powerful cultural signal. The character generates substantial search demand and social media engagement organically, making it a proven audience interest rather than a creative assumption.”

Affiliate promotion included a dedicated game page, a joint studio interview, placement within a CrossyRun-branded collection, and an interactive engagement quiz. The general campaign drew 1,158 views with a 42.6% completion rate—exceeding previous CrossyRun promotions. A targeted pilot for Portugal, generally culturally similar to Brazil, saw user completion in an average of 1 minute 31 seconds, less than half of any earlier campaign’s time, indicating faster engagement when leveraging local identity.

Affiliate Technology of the Year: Data Platform Integration

SlotCatalog’s Data Platform underpins both its proprietary metrics and its new paid data subscription service. The platform systematically crawls over 2,000 online casinos in more than 50 markets, collecting exposure and player behaviour data for daily recalculation of SlotRank and ProviderRank.

• SlotRank measures an individual title’s average position across casino lobbies.
• ProviderRank aggregates a studio’s SlotRank values to benchmark performance at the provider level, based strictly on observed—rather than self-reported—data.

This year, SlotCatalog began offering direct data access to studios and operators via subscription, supporting launch planning, portfolio analysis, and product development. The company emphasises that neither SlotRank nor ProviderRank can be directly influenced by payments: rankings are recalculated off market data only.

Affiliate Employer of the Year: Internal Recognition

SlotCatalog’s fourth nomination acknowledges the longevity and cohesion of its team, credited for building the core products and maintaining ongoing partnerships. Many early hires remain active in driving product and campaign strategy. Notably, the company’s own staff initiated the submission for this award.

SBC Affiliate Leaders Awards – Judging and Event Details

Award winners will be determined through a combination of public voting and decisions by an independent judging panel. Results for all categories will be announced during SBC Summit at the MEO Arena in Lisbon on September 30, 2026, situating the awards within the events calendar for the sector.

About SlotCatalog and Its Industry Role

SlotCatalog operates as a global data and affiliate placement platform. Its Data Platform gathers and processes performance and exposure data from more than 2,000 casinos in over 50 regulated and emerging iGaming markets. SlotRank and ProviderRank are widely referenced by studios and operators for unbiased game and catalogue evaluation, while the Affiliate Marketplace applies similar analytics to affiliate product placements. Through CrossyRun, SlotCatalog licenses and co-develops new game mechanics for studio partners, broadening its offering beyond pure data aggregation.