SlotCatalog nominated in four categories at the SBC Affiliate Leaders Awards 2026

SlotCatalog has been shortlisted in four categories for the SBC Affiliate Leaders Awards 2026, covering affiliate product innovation, affiliate-led campaigns, technology, and employer of the year. Voting closed on August 14, and winners will be announced on September 30 at the MEO Arena in Lisbon during the SBC Summit. The four nominations encapsulate much of SlotCatalog's development over the past decade: the Affiliate Marketplace, the Data Platform behind SlotRank and ProviderRank, the CrossyRun mechanic developed alongside studios, and the team responsible for all of it.

Affiliate Product Innovation: Affiliate Marketplace

The nomination for Affiliate Product Innovation revolves around the SlotCatalog Affiliate Marketplace, a self-service system for reserving affiliate positions. This model replaces traditional private negotiations with visible rates for all registered partners — without markups or opaque pricing. Two recent functionalities have driven growth: real-time bidding, which allows competition for already reserved premium positions; and automated exposure tracking, which compares expected delivery with actual click and conversion data from the partners' postback feeds. If a position does not meet the threshold, the SlotCatalog team proactively adjusts it, without the partner having to request it.

Currently, more than 50 VIP partners reserve positions through the revamped Marketplace, eliminating the typical informal communication that has characterized this segment for two decades. According to Mickey Winitsky, Managing Partner at SlotCatalog:

“Everyone in this industry talks about transparency. Few build it. We stopped discussing the problem and developed the tool. Each position in the Marketplace comes with actual clicks and conversions, geo to geo.”

Affiliate Campaign of the Year: the CrossyRun model

The nomination for Affiliate Campaign of the Year highlights direct work with game studios — from promotion to content collaborations and the development of CrossyRun, SlotCatalog's proprietary step-crash mechanic, implemented with studios in final titles. The most representative case: CrossyRun alongside Evoplay. Uncrossable Rush proved viable, but Caramelo Dog: Lucky Run, launched on May 25, 2026, took the strategy further, aligning the design with the Brazilian market. The protagonist is the Vira-lata Caramelo, a recognized local symbol with a strong presence in searches and social media, which optimized reception. Mykhailo Kachanov, Chief Business Officer of SlotCatalog, stated:

“The Vira-lata Caramelo is a cultural pulse and generates search demand and social engagement organically. It’s a proven interest from the audience, not a creative hypothesis.”

The affiliate strategy included a dedicated page, game analysis, a joint SlotCatalog-Evoplay interview, deployment in the CrossyRun collection, and an interactive quiz — general and in a specific pilot for Portugal. The overall campaign reached 1,158 views with a 42.6% completion rate; the Portugal pilot converted in just 1:31 minutes on average, double the speed of other CrossyRun campaigns. The result suggests that culturally similar markets respond more quickly to content created around their specific identity.

Affiliate Technology of the Year: Data Platform and independent ranking

The nomination for Affiliate Technology of the Year corresponds to the Data Platform, the technological backbone that feeds the SlotRank and ProviderRank rankings — and now a new subscription data service. The system daily tracks game exposure and player behavior across more than 2,000 online casinos and 50 markets in desktop and mobile versions. SlotRank evaluates each game based on its average position in lobbies, while ProviderRank aggregates this data to rank developers according to observed real popularity, without the studio being able to influence by paying.

In 2026, SlotCatalog opened its Data Platform to paid subscriptions for studios and operators, thus accessing market visibility signals and user behavior to plan launches, prioritize distribution, audit portfolios, and substantiate product decisions.

Affiliate Employer of the Year: the team behind the company

The fourth nomination recognizes the human team behind all the mentioned initiatives. Some of the early employees who participated in the development of SlotRank and the Marketplace bidding engine are still leading these projects today. It is worth noting that the nomination came from the SlotCatalog staff themselves, who proposed the company for this recognition.

Winners in all categories of the Affiliate Leaders Awards 2026 will be determined through a combination of public voting and an independent jury, with results announced at the SBC Summit in Lisbon.

SlotCatalog: data, visibility, and gaming mechanics

SlotCatalog tracks exposure in casino lobbies, user behavior, and performance of more than 2,000 casinos across 50 markets through its Data Platform. This infrastructure supports the SlotRank and ProviderRank indices, used by operators and studios to assess game performance and distribution. The Affiliate Marketplace applies this data to affiliate campaigns. Additionally, it develops and licenses proprietary mechanics like CrossyRun, available to studios on a global scale.

To learn about more trends concerning platforms and affiliate collaborations in the sector, you can check the b2b section.