Soft2Bet Resumes the Player Experience Academy at SBC Summit 2026

Soft2Bet is resuming its Player Experience Academy during the SBC Summit 2026, marking its presence on September 29 at the MEO Arena in Lisbon. This edition, part of the Education+ program of the event, focuses on practical approaches to enhance player experience, with a special emphasis on aligning engagement and retention strategies under strict regulatory compliance.

Focus on Experience, Engagement, and Regulatory Compliance

The main objective of the Player Experience Academy is to offer high-level decision-makers tangible tools to optimize user interaction and loyalty within the regulatory limits required by the iGaming industry. Soft2Bet claims that the half-day program includes sessions dedicated to behavioral design, player psychology, advanced personalization, and retention frameworks, key areas for operators concerned about commercial sustainability and regulatory compliance.

The activities are structured into presentations, panels, live demonstrations, and interactive workshops. According to Soft2Bet, the agenda seeks to combine knowledge derived from other industries with methods adapted to current regulatory frameworks.

Inspiration from Mechanics Outside the Gambling Industry

Rasmus Sojmark, founder and CEO of SBC, highlighted the value of adapting strategies from sectors like video games, retail, and entertainment. In his words:

“Some of the most effective engagement dynamics in iGaming originated outside the sector. Video games, retail, and entertainment have demonstrated how missions, progression systems, battle passes, and personalized rewards strengthen customer relationships.”

Sojmark emphasized that the Academy will propose how operators can incorporate these techniques, identifying which elements can be transferred, which require adaptation, and how gamification can enhance engagement without compromising player protection.

“Attendees will examine what can be leveraged, what needs modification, and how gamification supports engagement while respecting regulatory obligations,” Sojmark concluded.

From Theory to Execution: Applicable Strategies for Operators

David Yatom Hay, General Counsel of Soft2Bet, stressed that the event seeks to surpass the theoretical plane and focus on practical application. According to Yatom Hay, the second Player Experience Academy aims to provide operators and platforms with the precise frameworks and strategies to elevate engagement and retention, generating measurable business results. This approach responds to the growing demand in the sector for concrete solutions, tailored to local and international regulation.

The initiative is primarily aimed at senior decision-makers, allowing attendees to explore behavioral design patterns, personalization schemes that respect regulatory limits, and retention models compatible with compliance standards.

Operational Details and Upcoming Announcements from Soft2Bet

The Player Experience Academy will take place on the morning of September 29, in the Tejo Room of the MEO Arena, as part of the Education+ programming of the SBC Summit 2026 in Lisbon. Soft2Bet announced that additional details regarding the agenda, participant speakers, and registration modalities will be communicated soon. This communication aims to attract the segment of operators interested in the evolution of engagement and retention under the current regulatory environment.

Sector Perspective on Education and Compliance in iGaming

The adoption of specific training programs for operators, such as the Player Experience Academy, reflects a trend in the industry towards reinforcing capabilities in engagement, personalization, and regulatory compliance. References to mechanics influenced by the gaming and retail sectors indicate a willingness of traditional players to embrace imported practices, but with a critical evaluation of their suitability to the regulatory standards of the European and global market.